Get Up to Speed with Google’s Local Platform Changes

Discover The Impact That Recent Google Business Profile Changes Will Have on Multi-Location Marketers


As of November 2021, Google has changed the name of its local platform from Google My Business to Google Business Profile. With this transformation comes a host of other changes, some are live already and some are coming soon. These changes will have an impact on the activities of multi-location marketers, including:

  • Projected improvements to the Business Profile Manager dashboard to benefit multi-location brands
  • A transition from Insights to Performance Metrics with a new model of measurement
  • Possible escalation of current trends toward tailored search and verticalization

To learn more about Google’s evolution and how their plans for local search should influence your localized marketing efforts in 2022, register to watch the on demand recording. 




Damian Rollison

Director of Market Insight