How Aqua-Tots Swim Schools Leverage SOCi to Improve Their Online Reputation at Scale

The Challenge

Aqua-Tots Swim Schools is one of the largest swim school franchises in the world, serving 100+ communities worldwide, by offering dedicated year-round indoor swim instruction, community outreach, and drowning prevention education to children. By leveraging their tried-and-true curriculum for 28+ years, they’ve successfully built a trustworthy brand allowing them to teach over 5 million swim lessons annually. Aqua-Tots was in need of a service that would allow them to manage their online reputation while providing prospects with insight into their core values and world-class customer care.

The SOCi Solution

By leveraging SOCi, Aqua-Tots has been able to provide their on-site Local Marketing Coordinators with the tools they need to stay connected to their community through social posting, managing online reputation, tracking social post-performance, and accessing sentiment and competitive analysis. By providing this type of support, they’re able to work together to maintain brand integrity, hold each other accountable, and collaborate on changes that need to be made.


As we discovered in our Annual State of the Market Report an average of a 4-star rating is considered the benchmark for multi-location businesses. When comparing the brand’s location data from August 2019 to August 2020, Aqua-Tots saw a 22% increase in total reviews, as well as a 0.19 increase in overall star rating across Facebook, Google, and Yelp making their overall brand score a 4.75. Additionally, they saw a 5.5% decrease in negative reviews and a 6% increase in positive reviews. By maintaining an above-average star rating, Aqua-Tots Swim School is able to remain competitive and successfully attract consumers.

SOCi Results

“Since we started using SOCi, we’ve been able to have complete transparency into how our locations are doing with managing their online reputation. With the ability to respond at scale, track sentiment, and monitor ratings we’ve seen incredible results.” -Amanda Ludlum, Marketing Coordinator


Through Aqua-Tots Swim Schools’ partnership with SOCi across its business locations, great results were achieved.  From August 2019 to August 2020, Aqua-Tots saw the following areas of improvement…



Increase in total reviews across Facebook, Google, and Yelp



Increase in overall star ratings across Facebook, Google, and Yelp (4.75 overall)



Decrease in overall negative reviews



Increase in positive reviews



Increase in responses to reviews


Learn how SOCi can help take your
localized marketing to the next level.