As Kumon’s platform of record, SOCi enables Kumon learning centers to tune into their local marketing data using SOCi Listings with a seamless API integration, SOCi Genius Reviews, SOCi Ads PLUS, and SOCi Boost PLUS by consolidating marketing technology products in one place. “Across the board, using SOCi has had a huge impact on our analytics, which before, stuck in traditional marketing, were hard to measure. SOCi makes it easy to measure our growth and present metrics to leadership,” said Leah Coyle, former vice president of branding at Kumon Corporate.
In implementing SOCi, Kumon was able to achieve its goals of increased traffic and conversions with booked parent orientations and engagement to reach more kids thanks to the abundant amount of SOCi support and business resources available, like franchisee-specific training materials, to help them tackle the digital environment. And through this increased adoption, Kumon has seen the strongest ROI through local social and search channels.
Kumon corporate uses SOCi to provide social posts and promotions for local centers weekly to make digital marketing easier for owners. Local franchisees are now empowered to post content about their specific locations and have the power to make modifications based on performance. Because the corporate team also has the ability to keep all listings information up to date with SOCi, Kumon continues to see increased conversions for listings and local pages as new parents are researching education enhancements.
In 2022, Kumon has proven that localizing digital marketing efforts leads to better results. Kumon continues to increase franchisee adoption across its 2,000 locations and utilize SOCi data to help business owners learn more about their local markets and improve its localized marketing strategy based on performance metrics, ultimately giving children an educational advantage.