Jumpstart your local social 2023 new year resolutions!

Discover the value of local social and the power of scaling these strategies to drive engagements, repeat business, and customer loyalty as you plan how to stand out among your competitors next year.

Darrin Samaha, Vice President of Marketing at Yesway will join SOCi Regional Sales Director Stu Greer in this conversation.

You'll Learn

How to help your customers discover what they need through social media




Darrin Samaha
VP of Marketing | Yesway

Even if you can’t make it, sign up anyway!
We’ll send you the recording.


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Most useful webinar I think I have ever attended. Thank you! @miru #webinar
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The Marketing Platform for Multi-Location Brands

I’m not a SOCi customer. Can I join?

You sure can. The workshop are complimentary for existing SOCi customers and new friends.

What if I register but can't make it?

It’s all good. Once you register, we will be sure to follow up with a recording of the workshop once available. 

Will the workshop be recorded?

Yes. If you're registered and don't attend the workshop, we will follow up with a link to the recording after the workshop. 

Can I ask questions?

Absolutely! These workshop are for you. Bring your questions and participate during Q&A.


Understanding the cost of doing nothing in terms of local social
Harnessing the power of SOCi and scaling your local social strategies all in one place

Watch On Demand Now >>

Darrin’s current role is Yesway’s VP of Marketing where he is responsible for the strategic marketing and growth of the Yesway convenience store brands across all marketing channels. His team is responsible for the launch and management of the award winning Yesway Rewards customer loyalty program, the creation and execution of its targeted advertising campaigns, strategic merchandising positioning and promotions, development of the brand’s digital and social media strategy, and oversees all media and community outreach efforts. Additionally, Darrin was part of the acquisition and integration team for the Allsup’s brand into the Yesway brand portfolio. Prior to joining Yesway, Darrin was Chief Creative Officer and founder of Blue Coda, a boutique brand and advertising agency where he led the firm’s creative teams on behalf of clients such as Home Depot, Virgin, Partners Healthcare and Harvard University. Darrin is a graduate of Tufts University and received his MBA from the Kellogg School of Management at Northwestern University. He lives in Boston with his wife and is an avid surfer and snowboarder and has a passion for the arts and music.