Smashburger Dominates Local Presence With A Comprehensive Localized Marketing Strategy
In the last six months, Smasburger has received a total of 1,299,575 Google Business Profile leads including website clicks, directions requests, and phone calls as a result of streamlining its listings management. In addition, Smashburger’s search results have also benefited greatly from accurate listings, with 44% of local searches on relevant keywords resulting in Google 3-Pack placement, totaling 900 3-Pack inclusions across locations. Smashburger has also tracked a total of 24,063 brand mentions and 9,336 reviews through the Listening tool, and the brand is focused on continuing to increase SOCi platform adoption by its local operators in 2022.
In the last six months, Smashburger saw the following areas of improvement…