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SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at [email protected].

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  • Meet a surprise celebrity guest
  • Try on luxury Maui Jim’s sunglasses & pick a pair to take home
  • Get a behind the scenes look at Petco Park
  • Enjoy craft cocktails & locally perfected cuisine

Harness the Power of Google Local Searches

Star Rating

Conversion of Google profiles improves by 44% when a business increases its average rating by one full star.

For every 10 new reviews earned, conversion of Google profiles  improves by 2.8%.

Number of Reviews

For every 25% of reviews responded to, conversion of Google profiles improves by 4.1%.

Review Response


  • Per California State regulations (Current Guidelines Effective Through November 1, 2022) masks are required for individuals in all indoor public settings, regardless of vaccination status. Please bring your mask and wear it indoors.
  • Please bring your IFA 2022 Convention badge. This will satisfy proof of full COVID vaccine or negative COVID-19 PCR test requirements.
  • If you are showing any symptoms of COVID-19 or have had contact with anyone who has tested positive in the last two weeks, please stay home.


Previous research has proven the impact of local search rankings on Google. In fact, Businesses ranked in the top three local results on Google earn 126% more consumer traffic and 93% more conversion-oriented actions than businesses ranked further down.

What role do reviews and review response play in this critical channel for multi-location brands?

Our research team analyzed nearly 5 million reviews from over 50 brands to uncover insights into current benchmarks. They were also able to quantify the correlation between higher ratings and volume of reviews to conversions - proving that this is an area you should be focusing on.

Download the report today to learn more. Inside you’ll find:


A SOCi Research Report

Trends in Google Reviews

Business Impacts of Google Reviews

Review Response Trends

Review Trends by Industry