Driving Discovery Through Local Synergy

with Phillip Rather, Head of Local at Facebook


Online shopping used to be about people finding products. Now, it’s about products finding people. In fact, 74% of consumers now say they have discovered / found a new product or service via social.


In this SOCi Summit virtual session with Facebook’s Head of Local, Phillip Rather, you will learn how to leverage powerful social platforms like Facebook to help you anticipate shopper needs and create a frictionless shopping experience – turning discovery into demand.


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Phillip Rather


Phillip Rather

Head of Local, Facebook

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