THE $452B MISTAKE: WHY LOCAL ENGAGEMENT IS A MUST FOR FINANCIAL SERVICES COMPANIES
Is your financial services company ghosting current and potential clients? New research from SOCi reveals that many in the industry miss out on opportunities to engage with local audiences.
Is virtually invisible in 2/3 of local searches, even when 9 of 10 consumers turn to search when they have a need.
Ignores 88 percent of customer questions (like “What are your hours?” and “Do I need to schedule an appointment to meet?”) posted to their Google profiles.
Engages less than four percent of their audiences with each post on social platforms, like Facebook (reactions, comments, shares).
The average financial services company:
EXPLORE THE LOCAL VISIBILITY INDEX
We’re proud to announce the launch of our new Local Visibility Dashboard, which lets you explore the benchmark data in the Local Visibility Index, covering performance metrics in search, reputation, and social across 39 industries.
Find out how the financial services industry is performing in local markets, then request an audit to see how your brand measures up!
The CoMarketing Cloud for Multi-Location Enterprises
Paying the Price: Why Digital Invisibility is Costing the Financial Services Industry Billions highlights the most important data from the LVI for the financial services industry.
Download the whitepaper to learn:
- How financial services companies are ghosting local clients on digital platforms
- The cost of failing to engage with clients in local markets
- How our Local Visibility Index benchmarks define success for local engagement
- The top strategies your company can use to improve search, reputation, and social performance