A Marketer’s Guide to Consolidating Your Tech Stack

Copyright © 2024


Amidst rising inflation, 8% in 2022 and 4.1% in 2023, and changes in how consumers find their business of choice, ensuring your martech stack is a well-oiled, efficient machine is more important than ever. Consolidation is your martech machine’s solution.

In this guide, we’ll define consolidation as a solution and detail its benefits. Then, we’ll dive deep into the must-know steps to executing the consolidation.

This guide shows you how to achieve:

  • Cost savings
  • Better data security
  • Streamlined operations

If you’re like the 75% of CMOs and marketing leaders who faced pressure to cut costs in 2023, this guide is for you!

Increase Efficiency Across Your Department