HOW MANUFACTURING MARKETERS WIN WITH LOCALIZED MARKETING

ABOUT THE WORKSHOP

Staying afloat in the manufacturing marketing space can be complex with the ever-changing digital landscape, but it doesn’t need to be!

Localized marketing is a must to level up against the competition. Marketing leaders who shift resources to a local strategy drive 3X more revenue than their peers.

Join our subject matter experts for a roundtable discussion to learn more about the state of localized marketing for manufacturers and actionable insights into how you can maximize your marketing ROI!

You'll Learn

How to amplify digital visibility at the local level

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Damian Rollison
Director of Market Insights | SOCi

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Copyright © 2022

The Marketing Platform for Multi-Location Brands

I’m not a SOCi customer. Can I join?

You sure can. The workshop are complimentary for existing SOCi customers and new friends.

What if I register but can't make it?

It’s all good. Once you register, we will be sure to follow up with a recording of the workshop once available. 

Will the workshop be recorded?

Yes. If you're registered and don't attend the workshop, we will follow up with a link to the recording after the workshop. 

Can I ask questions?

Absolutely! These workshop are for you. Bring your questions and participate during Q&A.

FAQs

The Marketing Platform for Multi-Location Brands

Tips for increasing revenue and driving leads to your local channel partners
Insight into how engaging customers locally can strengthen your dealer relationships

Jeff Hix
Director of Sales - Manufacturing | SOCi

Formerly Head of Sales and Business Development at Brandify leading up to the acquisition of Brandify by SOCi in August of 2021, Jeff Hix now leads a newly launched division (along with Branden Elwell) wholly focused on helping manufacturing brands more effectively engage customers locally to drive measurable leads and revenues to the locations where their products are sold. Along with the former Brandify team now in place at SOCi, they provide 20+ years of experience working directly with manufacturing marketers to improve customer experience online, reduce friction and streamline the digital path to purchase, and strengthen relationships with independent dealers and retailers which are the cornerstones to successful localized marketing for manufacturers. Over the last 8 years, Jeff has also worked with several players in the local marketing automation space and provides SOCi’s customers with a broad base of knowledge and expertise in locators, local pages, listings, social media, and reputation management, as well as local and organic SEO.

Branden Elwell
Director of Sales - Manufacturing | SOCi

With a career spanning over 20 years in SaaS and digital marketing, Branden has dedicated the last 6 years to empowering marketers at manufacturing brands. As Director of Manufacturing Sales for the Eastern Division at SOCi, he brings a wealth of knowledge gained from working with some of the most recognized names in the manufacturing sector. The marketing landscape has shifted dramatically in the last 6 years. His understanding of the many challenges faced by today’s manufacturing marketers provides him a unique perspective on brand-to-local complexities, gaps, and opportunities to win on the local retailer’s “digital shelf space”. His areas of focus include maximizing returns from a brand’s where-to-buy experience, organic and paid brand-to-local social media content syndication, and social listening.