Case and Associates utilized SOCi SmartBot to increase leads by 45.1% and engage in more than 700 unique conversations.

The Challenge

You need to deliver 24/7 customer care and lead generation but:

  • Your customers and prospects are on social media 2-4 hours a day
  • 1.8 billion use Facebook Messenger to talk to businesses
  • Your property managers are too busy with competing priorities
  • Most inquiries are outside of normal business hours!!

The SOCi Solution

SOCi SmartBot never misses a question or a lead:

  • Lives on Facebook Messenger at EVERY location
  • Can be embedded anywhere (I.e. website, email, text)
  • Uses advanced machine learning to deliver localized responses to questions about
    office hours, floor plans, availability, pricing, maintenance requests and more
  • SOCi SmartBot can even book appointments!!!
  • Converts 100% of conversations into leads, giving you full lead source attribution
  • Pair it with SOCi’s Facebook Messenger Ads product to drive new customers

SOCi Results

In a recent 60-day test across 5 properties, SOCi SmartBot responded to 3,000 inquiries from more than 700 people, making sure that no customer care issues went unanswered, and that properties did not miss critical opportunities to engage with their local community, while managers attended to other priorities. Best of all, SOCi SmartBot drove a 45.1% increase in leads.


“SOCi SmartBot provides elevated customer care. It sends a localized response the moment someone engages, allowing us to capture leads at a critical point in the renter’s journey. It’s incredibly valuable!” – Crystal Tolen, Regional Vice President, Case and Associates


In just 60 days, Case and Associates saw the following areas of improvement…



total messages



unique conversations



increase in leads




Learn how SOCi can help take your
localized marketing to the next level.