Fogelman Management Group gained 200 new leads and engaged in 200+ unique conversations in 60 days using SOCi SmartBot.

The Challenge

You need to deliver 24/7 customer care and lead generation but:

  • Your customers and prospects are on social media 2-4 hours a day
  • 1.8 billion use Facebook Messenger to talk to businesses
  • Your property managers are too busy with competing priorities
  • Most inquiries are outside of normal business hours!!

The SOCi Solution

SOCi SmartBot never misses a question or a lead:

  • Lives on Facebook Messenger at EVERY location
  • Can be embedded anywhere (I.e. website, email, text)
  • Uses advanced machine learning to deliver localized responses to questions about
    office hours, floor plans, availability, pricing, maintenance requests and more
  • SOCi SmartBot can even book appointments!!!
  • Converts 100% of conversations into leads, giving you full lead source attribution
  • Pair it with SOCi’s Facebook Messenger Ads product to drive new customers

SOCi Results

In a recent 60-day test, SOCi SmartBot responded to 1,200 inquiries from more than 200 people, making sure that no customer care issues went unanswered, and that properties did not miss critical opportunities to engage with their local community, while managers attended to other priorities. Best of all, SOCi SmartBot drove 200 new leads to this community!


“SOCi SmartBot is a lead generating machine. It can quickly respond to prospects and gather lead information and conversation history. It’s amazing!” – Jeremy Lawson, former Reputation Manager, Fogelman Management Group


In just 60 days, Fogelman Management Group saw the following areas of improvement…



unique conversations



total messages



new leads




Learn how SOCi can help take your
localized marketing to the next level.