Mucho Burrito Wraps Up Localized Marketing By Optimizing Listings, Online Reviews, and Social Media
“The thing that set SOCi apart when looking for a platform was the connection between SOCi and its clients. Our biweekly meetings and quarterly business reviews with senior management have been super helpful. The constant touchpoints give everyone the bigger picture, more eyes on what we’re doing, and how the results we see from SOCi play back into our marketing spend. These business metrics ensure everyone understands what we’re doing and what SOCi is doing for us.” – Mucho Burrito Digital Marketing Manager, Christal Alcindor
SOCi Results
The initial review response time goal Mucho Burrito set upon implementing SOCi was impressive at 48 hours, as it used to take them a week to answer reviews. With SOCi, the average review response time is now just over 24 hours. The Mucho Burrito review response rate is 98 percent because SOCi made it easy to make responding part of team members’ daily tasks and is now continuously monitored.
The average local ranking for “Mexican restaurant near me” has gone up from 3.8 to 2.5, meaning the average location now appears in the Google 3-pack. This can be attributed in part to improved profile completeness, including the following:
— Inclusion of secondary categories up from 82.8% to 95.9%
— Inclusion of merchant descriptions up from 16.2% to 97.9%
— Improvement in the population of local landing pages and secondary URLs
Conversion signals are up as well, with the company improving utilization of Google Business Profile posts from an average of just 0.5 posts up to an average of 6.3 posts per location. Similarly, Yelp profile completeness has seen significant improvement, including the following:
— Yelp phone numbers matching Google phones up from 66.7% to 79.4%
— Inclusion of local landing pages on Yelp up from 57.6% to 97.9%
— Inclusion of hours of operation on Yelp up from 74.2% to 96.9%
Facebook profile completeness also shows several areas of improvement including:
— Inclusion of local landing pages on Facebook up from 87.6% to 97.9%
— Inclusion of business category, hours, and merchant descriptions on Facebook up from 96.9% to 99.0%