Subjective Attributes on Google — What You Need to Know

Customers are 70 percent more likely to visit and 50 percent more likely to consider purchasing from businesses with a complete Google Business Profile (GBP). Similarly, customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.

Multi-location marketers must ensure that each business location has a complete and optimized Business Profile. This includes, but is not limited to, subjective attributes. 

Within this piece, we’ll define subjective attributes and dive into how your multi-location business can leverage them. Let’s get started! 

A Look Into Subjective Attributes

If you’re unfamiliar with Google attributes, they’re a feature on Google that allows you to showcase what your business offers, like WiFi, parking, or outdoor seating. Subjective attributes are specific attributes based on the opinion of Google users who have visited your business and left a review. 

Subjective attributes are helpful because they give your multi-location business insight into what you’re known for from a customer’s perspective. You can access your subjective attributes under “What Your Business Is Known For” in the insights section of your GBP. 

Below you’ll find an example of a subjective attributes chart for a restaurant brand. This chart indicates how a business scores on key attributes that help a consumer decide where to do business. 

Subjective attributes chart from GBP Insights

Types of Subjective Attributes and How to Leverage Them 

As you would expect, subjective attributes are based on individuals’ opinions or personal feelings. For instance, whether your business is kid-friendly or good for groups is a subjective attribute. 

Google gathers subjective attributes via prompts from logged-in Google Maps users about the experience of visiting a business, such as a restaurant or a cafe. Those with the highest vote counts are published alongside attributes configured by the business owner in the “About” tab on mobile profiles.

Google explains that this subjective input gathered from consumers is based on their opinions, and you can’t remove them unless proven false.

Although you can’t directly edit subjective attributes, you can change aspects of your local businesses to try and influence the subjective attributes customers leave. For instance, if you’re a restaurant brand and want diners to feel cozy and leave that as a subjective attribute, you might get dimmer lights and plush seats.

Level Up Your Local Search Efforts

While subjective attributes are one component of a strong GBP, there are additional factors that you need to pay attention to. As mentioned, a complete GBP gives you a leg up among potential customers. 

With 100s or 1,000s of business locations, managing your listings at scale can be challenging. That’s where SOCi comes in! SOCi Listings empowers you to manage your business listings at scale and effectively optimize your online presence and local search rankings.

Request a demo to get more insight into how SOCi Listings and our other marketing solutions can help propel your business to the top of local search results.