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How to Create Twitter Profiles


According to Twitter’s latest figures, the platform currently has 229 million active users daily. Additional data revealed that three out of four consumers have discovered a new local offering based on recommendations and posts on social media. These two statistics emphasize the importance of Twitter for multi-location marketers. 


Within this piece, we’ll explain how your multi-location business can quickly and effectively set up profiles on Twitter. For a more in-depth look at creating a comprehensive local social strategy, download our Localized Social Content Guide


How to Create a Twitter Profile for Your Business


If your multi-location business is just getting started with Twitter, follow these steps to begin: 


Step 1: Visit Twitter’s homepage and click “sign-up” 


Step 2: Select your Twitter username and a Twitter handle — the closer you can get to your business’s name, the better


Step 3: Add all relevant business information, including your business’s name, address, local website, and phone number


Step 4: Verify your account through Twitter


Step 5: Complete your Twitter profile 


Step 6: Convert your profile to a Twitter Professional Profile here


Step 7: Get started posting 


Twitter Professional Profiles, Twitter’s new professional platform released in June 2022, allows businesses to display specific information about their brand or business that they wouldn’t be able to include otherwise. Professional profiles will separate your business’s profile from a general user. 



An image from Twitter showcasing how to select its Professional Profiles


Source: Twitter


We’ll get into the details of completing your profile here. Still, it’s worth noting that Twitter’s current structure requires multi-location businesses to set up a different Twitter account for each business location. Unlike Facebook, Twitter doesn’t provide the ability to create local store profiles under a parent business account. 


Learn more about SOCi’s Social Solution and how it can help your business manage and deploy localized content across Twitter and other social platforms at scale while maintaining brand consistency at both the enterprise and local levels here

Learn how SOCi can help take your
localized marketing to the next level.