SPEAKERS

More to be announced soon!

THE VENUE

ACCOMMODATIONS

© Copyright SOCi Summit 2020

All talks will be held at the Granville headquarters at Madison 36th, New York City.

SOCi SUMMIT

2020

TUESDAY, SEPTEMBER 22, 2020

3:00 - 5:30pm EDT

WHAT IS SOCi SUMMIT?

SOCi Summit is the leading localized marketing event for experts, thought leaders, and practitioners. This event provides a unique space where attendees will learn and be inspired by all things localized marketing.

The agenda is custom-built and curated so that you gain the tools, knowledge, and insight to activate your localized marketing strategy in a scalable way. Furthermore, our content will be designed to support and enable both Property Management and Brand Franchise business for each industry’s specific needs. Register Today

Afif Khoury
CEO, SOCi

Monica Ho
CMO, SOCi

Jacob Chappell
VP Sales, SOCi

W Hotel Austin
200 Lavaca Street, Austin, TX 78701
512-542-3600

In the heart of downtown Austin in the Second Street District, surrounded by boutique shops, local restaurants, and music spots.

Book your group rate for SOCi Summit 2020

BOOK NOW

Questions about booking your hotel room? 
Contact Molly Alsobrook
Senior Meeting & Events Manager / W AUSTIN
(512) 542-3649

THE AGENDA

Inspiration, Education, & Networking

DAY ONE

1:00-8:00 PM
6:00-8:00 PM

Badge Pick up
Welcome Reception

Breakfast

8:00-9:00 AM

9:00-9:15 AM

Welcome & Opening Remarks

9:15-10:00 AM

Keynote - The Loyalty Loop

10:00-10:45 AM

Local at Scale With Google

11:00-12:00 PM

Panel: Adopting Localized Marketing

12:00-1:00 PM

Networking Lunch

1:00-1:45 PM

Forrester Research - What Every Multi-Location Marketer Should Know

1:45-2:35 PM

Vertical Break-out Sessions

2:35-3:15 PM

Hands On Workshops

3:30-4:15 PM

Facebook: The Future is Local

Panel: Conversations and Conversions Through Chatbots

4:15-4:45 PM

What’s Next w/ SOCi CTO and CEO

4:45-5:15 PM

Day 1 Wrap Up

5:15-5:30 PM

6:30-9:00 PM

Dinner / Party

DAY TWO

DAY THREE

8:00-9:00 AM

Breakfast

9:00-9:15 AM

Welcome & Opening Remarks Day 2

9:15-10:00 AM

Leveraging Social for Good

10:00-10:30 AM

What is E.A.T. and Why You Should Care

10:45-11:20 PM

Storytelling with Data

11:30-12:15 PM

Break-out Sessions

12:15-12:45 PM

The Top Localized Marketing Trends and How to Prepare

12:45-1:30 PM

Networking Lunch

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THE AGENDA

REGISTER HERE

Keynote with Forrester: Modernizing Multi-Location Marketing
3:00 - 3:45 p.m. EDT

Most brands still generate the majority of their revenue from in-store, physical sales. And even DTC brands are moving towards brick and mortar. But how do you localize a national marketing strategy to drive customers into your locations? Forrester will dive into our upcoming report, The Localized Marketing Imperative, and highlight why it’s important for multi-location businesses to have a modernized digital presence strategy. During this session you will learn which processes and tools your multi-location business should hone in on to achieve localized marketing success and learn how to connect a multi-location marketing strategy to corporate marketing objectives.


Break Out Panels: Journey to Successful Localized Marketing
4:00 - 4:45 p.m. EDT

There will be two break out sessions - one for brand franchise and a second for property management. During these break-out sessions, you will hear from localized marketing leaders who will discuss their journey to build an effective localized marketing strategy. From struggles to triumphs, each leader will detail what it takes to turn localized marketing efforts into profitable business growth. 


Ask The Experts: Product Showcase
5:00 - 5:30 p.m. EDT

This is a session you won’t want to miss! During this time, you will join industry experts in an intimate conversation around specific localized marketing topics. The experts will use this time to answer your most pressing questions about what it takes to succeed in today's digital-first world and give you the tools needed to build a winning localized marketing strategy. From reputation to social listening to ads management, there’s a lot to learn! 

PAST ATTENDEES

SPEAKERS

Keynote Speaker

Becca Hallisey
U.S. Strategic Property Marketing Manager, Greystar

Christian Betancourt
Sr. Manager of Digital Marketing, Anytime Fitness

Collin Colburn
Senior Analyst, Forrester

Elise Contas
Associate Product Manager, SOCi

Gary Drummond
Local Digital Marketing Manager, Ace Hardware

Jay Ojea
Director of Solutions Engineering, SOCi

Jodi Mott
Digital Marketing Manager, Pinnacle

Kevin Lowe
Software Engineer, SOCi

Phillip Rather
Head of Local, Facebook

Richard Lumsden
VP of Business Development, SOCi

Susan Orcutt
Product Marketing Manager, SOCi

Tina Miserendino
Director of Marketing & Branding, Waterton

Break Out Panelists

Ask the Experts