Our success is making our clients successful.

Our Mission

Deliver brand positive interactions at every part of the local customer journey.


The SOCi team works selflessly and tirelessly to deliver value and maximize our customers’ marketing efforts.


We’re not satisfied until we have exceeded our customers’ and our own expectations.

Customer Centric

We solve complex problems and navigate obstacles so our customers can excel.


SOCi is a technology company wrapped in a customer service organization. We’re able to innovate because we listen to our customers.

SOCi Leadership Team

Our expert Leadership Team brings unprecedented industry-specific knowledge to SOCi.

Afif Khoury, Founder and CEO of SOCi, Inc., has been at the forefront of technology for 20 years. From his early contribution to the Human Genome Project, a career as a high tech M&A attorney, a manager of two successful Venture Capital funds and Founder & CEO of two successful startups, Afif has made a career out of following the data.

Afif Khoury

Chief Executive officer

Alo Sarv, Co-Founder and CTO of SOCi, Inc., is an award-winning technology leader with nearly two decades of experience spanning from distributed systems engineering to scaling distributed product development teams.

Alo Sarv

Chief Technology Officer

Monica Ho, CMO of SOCi, Inc., has had nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, Monica served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand. In addition to her role at SOCi, Monica serves on the board of the Advanced Digital Marketing and Media Community of Austin (AUSAM), as well as serves on the advisory boards of several digital marketing and technology start-ups within NY, TX and CA.

Monica Ho

Chief Marketing Officer

An inspirational leader, Eric has over 13 years of finance and accounting experience across private and public sectors, with deep industry expertise in high-growth SaaS technology start-ups. During his 3 previous roles as CFO, he managed global finance and operations, IT infrastructure, M&A, tax, and accounting, while also securing his last company a successful acquisition. Eric has defined a new generation of CFOs by cultivating cross-departmental collaboration to break down the walls between finance and technology. His high energy, fierce intellect and his capacity to dream big, drives him to maximize the strength of his team and makes him an invaluable asset to SOCi.

Eric Jenny

Chief Financial Officer

David Marler, Vice President of Client Success at SOCi, Inc., has nearly 30+ years dedicated to marketing and customer service. David is the former VP at Ring Central.

David Marler

Chief Customer Officer

Jacob Chappell is a modern digital marketing professional with a deep understanding of Social Media and the Marketing industry on the whole. Recognized by experts and armed with acclaimed accomplishments, Jacob’s desire to strategize and attain business goals across the board is matched only by his exclusive mix of executive insights and marketing solutions with a strong focus on ROI. As Senior Vice President of Sales with 10+ years’ experience with emerging software technologies, Jacob has been on the front lines of strategies pertaining to brand management, corporate sponsorships, and business development at SOCi, Inc.

Jacob Chappell

Senior Vice President of Enterprise Sales

Richard Lumsden, leads Business Development for SOCi. With 10+ years of experience within both early stage and Fortune 100 companies, Richard is responsible for deepening existing partnerships and empowering new partners to succeed through the power of the SOCi Platform. Prior to joining SOCi, Richard was part of two highly successful start-ups as an Executive at SinglePlatform (acquired by Endurance International) and as VP of Sales at Truaxis (acquired by MasterCard). He also founded Lumsden Advisors which has provided guidance to numerous businesses within the SMB & Location Based Marketing space, and continues to advise a number of start-ups in the NY & TX areas.

Richard Lumsden

Vice President of Business Development

Cynthia Castro

Vice President of Product

Dax French, Vice President of Sales Enablement at SOCi, has 20+ years of software industry experience. As an executive, Dax has had career responsibilities of global sales functions, such as strategy & transformation, enablement, and revenue operations. Dax has successfully built, from scratch, the enablement strategy, teams, and programs to support multiple rapid growth companies. Dax brings to SOCi a proven track record of delivering complex cross-functional projects; while spearheading the creation of programs to meet the scaling operational demands of a business. Dax enjoys pushing the boundaries of traditional thinking to find breakthroughs for growing revenue and customer retention.

Dax French

Vice President of Sales Operations and Enablement 

Jeff Hix, Vice President of Business Development, has 15+ years of digital marketing and software industry experience. Formerly a director at MomentFeed and Rio SEO, and head of sales at Brandify leading up to the August 2021 acquisition, Jeff brings to SOCi a wealth of knowledge and experience in the local marketing automation space as well as a strong track record of coaching, training, and leading high performing, multi-channel enterprise sales teams. Jeff’s passion lies in helping digital marketers become heroes of their own stories in achieving and surpassing their core goals, directives, and KPIs.

Jeff Hix

Vice President of Business Development

Igor Khoroshilov, VP of Engineering at SOCi, closing on two decades of experience spanning from being an individual contributor on a product team to scaling distributed product development teams across the world. Igor believes in cross-functional, empowered product teams, spanning product, design, and engineering, to solve the most challenging problems and build a product that would delight direct customers and those of their own. While fully embracing technology, Igor’s product is the great people that fuel the growth of this company – both from a personal and professional sense.


During personal time, Igor enjoys the company of family, traveling, sports, photography, reading, dancing, and cooking.

Igor Khoroshilov

Vice President of Engineering

Jenna Stephenson is a performance-driven marketing executive with nearly 20 years of experience in brand strategy, demand generation, and customer engagement. Jenna brings a successful track record of growing software and service companies. Most recently, she held the role of Vice President of Demand Generation at CSI (CSVI), where she led paid media, campaigns, and marketing operations teams. As the Vice President of Growth Marketing at SOCi, Jenna is responsible for net new and customer expansion marketing strategies, including leading our account-based, paid media, campaign, and event programs. Above all, Jenna is passionate about creating incredible buying experiences, telling brand stories, inspiring people to deliver their best work, and driving demand for a business she believes in.

Jenna Stephenson

Vice President of Growth Marketing

Tara Thomas joins SOCi as the Vice President of Customer Growth. She has nearly 20 years of experience in digital marketing, and has a proven track record of helping enterprise brand leaders transform their digital and social strategies by leveraging ROI modeling and performance tactics. Prior to SOCi, Tara held various executive roles leading sales teams in agencies, tech start-ups, and for public companies. Tara’s passion for a customer-first approach and intuition in the ever-evolving landscape lend to her ability to create optimal strategies and success in running sales efforts.

Tara Thomas

Vice President of Customer Growth

Rob Reed joins SOCi as a Senior Advisor for Enterprise Brands. Rob is a successful entrepreneur and journalist. In 2010, he founded MomentFeed, one of the first technology platforms designed for multi-location marketing. As CEO he built the founding team, designed the product, raised multiple rounds of VC funding, partnered with Facebook, Google, and other platforms, and closed deals with 7-Eleven, The Home Depot, Burger King, Starbucks, and other national brands. Rob transitioned out of his day-to-day role in 2016 and left the Board in 2017, which coincided with the Series C round. Next, he served as Chief Revenue Officer for Shareability, an LA-based social content studio that specializes in video marketing. While there, he worked with AT&T, Cricket Wireless, IBM, and Adobe on some of the most successful viral video campaigns in the history of the internet. Rob started his career as a lifestyle journalist by covering adventure sports, luxury travel, and high-performance automotive. In 2005, he wrote The Way of the Snowboarder, a book about the history and people of the sport. He’s been a regular contributor for The Huffington Post and currently writes a column for Forbes Magazine.

Rob Reed

Senior Advisor, Enterprise Brands

SOCi is always seeking top talent. Visit our Careers Page for all open positions.

Looking for Top Talent

Visit our Careers Page

SOCi Culture

With offices in San Diego and Austin, and remote employees both in the country and across the globe, we’re a passionate group of people from around the world. Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We maintain a progressive outlook, always looking to the future and identifying trends to set ourselves apart from the competition and to be at the forefront of localized social marketing.

Awards & Accolades