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September 12, 2019
SOCi Names “Unicorn” CEO Doug Winter to Board of Directors
Localized Social Marketing Leader Taps Winter to Help Scale Rapid Growth SOCi, the leader in social media and reputation management for multi-location... Read more -
September 9, 2019
The Presence, Care, Growth Model of Property Marketing
This post was originally published on Knock. Whether you have 10 or 100 multifamily properties under management, every community can benefit... Read more -
September 5, 2019
SOCi Launches new Assist Packages for Multi-Location Businesses
Localized social marketing includes three key areas of social marketing; presence, care, and growth. While multi-location businesses must have... Read more -
August 29, 2019
Customer Feature: Fogelman Properties’ Perspective on the Importance of Online Reputation
In today’s rental market, online reviews have become a key differentiating factor for properties, and it’s essential to deploy a strategy... Read more -
August 26, 2019
The State of Localized Social Marketing: Marketers See the Power of LSM
Marketers don’t just need data; they need relevant data and complementary analysis. That’s what SOCi has provided in the latest State of... Read more -
August 23, 2019
Customer Feature: Goldfish Swim School’s Perspective on the Need and Value of Social Boosting
Facebook Boost allows businesses to leverage existing social content and maximize social media ROI. Facebook has reduced organic reach for business... Read more -
August 23, 2019
The Relationship Between Reviews and Revenue for Multi-Location Businesses
When did you first realize the impact of negative reviews? Some marketers don’t address the issue until foot-traffic declines and sales plummet.... Read more -
August 20, 2019
Localized Social Marketing Q&A: Crunch Fitness
Localized social marketing (LSM) drives increased traffic and sales to local businesses. But, what are the benchmarks for success? What does... Read more -
August 16, 2019
5 Ways to Convince Franchisees to Adopt Localized Social Marketing
Social media ROI is one of the most pressing issues for marketers in 2019. This is especially pertinent in the franchise space, where national... Read more -
August 7, 2019
11 Ways to Measure Local Social Media ROI
This guest article was written by Andrea Brandon, Vice President of Marketing and Creative Services at Mindstream Media. Andrea guides marketing... Read more -
August 7, 2019
The Laws of Attraction in Multifamily
This guest article was written by Aaron Ramos, Director of Content at Knock. Generating revenue in multifamily property management comes down... Read more -
July 31, 2019
4 Facebook Ad Metrics that Multifamily Marketers Need to Know
This article first appeared on KnockCRM.com Any multifamily marketer using social media advertising should be measuring performance to optimize... Read more -
July 31, 2019
How to Realize the Value of Localized Organic and Paid Social Media
Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement... Read more -
July 29, 2019
5 Localized Social Content Ideas for Franchisees
Did you know that 55 percent of consumers regularly use social media to find information about local businesses such as the business’ address,... Read more -
July 24, 2019
Introducing the Property Playbook for Localized Social Marketing
Every property in your management portfolio has a local social presence, and that presence matters. 70 percent of prospective residents have... Read more -
July 19, 2019
5 Ways to Retain Residents Using Localized Social Marketing
When creating a social media strategy, property management companies must consider unique challenges that aren’t addressed in standard digital... Read more -
July 16, 2019
Data Reveals Facebook’s Power in Localized Social Marketing
Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of... Read more -
July 11, 2019
5 Reputation Management Mistakes Franchisors Must Avoid
According to a research report created by SOCi, positive reviews are the number one variable influencing consumer purchase decisions. Franchise... Read more -
June 28, 2019
How Smart Property Managers Use Marketing & Sales Data
This guest post was written by Aaron Ramos — Director of Content at Knock Data is the new oil. And like oil, data needs to be drilled and refined... Read more -
June 27, 2019
Introducing the First-Ever Localized Social Marketing Benchmark Report
For the first time ever, SOCi and the Local Search Association (LSA) have teamed up to set industry standards for localized social marketing... Read more -
June 25, 2019
How Seventh Generation and Top Brands Use Facebook for Reputation Management
In 2019, reputation management is being controlled by two major platforms; Facebook and Google. According to a research report created by SOCi... Read more -
June 24, 2019
Instagram to Enter Localized Social Marketing Game with Future Local Business Pages
In early March, Instagram quietly started testing in-app Local Business Profile Pages. However, marketers can’t rush to the visual platform... Read more -
June 20, 2019
How to Use Facebook Ad Objectives In Property Management
This article was first featured on KnockCRM.com. When developing a Facebook ad campaign, it’s helpful to place your target audience into three... Read more -
June 19, 2019
Questions Franchisors Should Ask When Choosing a Social Management Tool
Multi-location marketers who feel overwhelmed by social media management may start asking themselves, what are the benefits of a social media... Read more