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April 19, 2019
7 Things Multi-Location Brands Should Be Doing in Facebook Ads
Facebook ads are immensely popular because of the platform’s powerful audience targeting capabilities. These targeting features are especially... Read more -
April 17, 2019
The Relationship Between Facebook Targeting and Ad Fatigue
Audience targeting parameters and the accompanying trackable metrics require constant management for every ad account in a property management... Read more -
April 17, 2019
The Property Manager’s Guide to Reputation Insights
While most social media platforms provide reporting tools that show your overall engagement numbers and reach, the same cannot be said for the... Read more -
April 10, 2019
How Your Brand’s Social Presence Impacts SEO
A strong social media presence can lead to greater brand visibility, brand recognition, and brand authority. While these factors don’t directly... Read more -
April 8, 2019
How Property Managers Can Respond to Reviews without Accepting Blame
How do you respond to a negative review without accepting blame, yet still show empathy for the reviewer’s experience?... Read more -
April 8, 2019
The Facebook Housing Discrimination Lawsuit: What You Need to Know
The recent Facebook ad targeting lawsuit has caused concern throughout the real estate and property management communities. Here's why.... Read more -
April 8, 2019
The ROI of Facebook Boost
Facebook’s Boost feature is easy-to-use, highly-customizable and one of the best ways for multi-location businesses to get in front of more... Read more -
April 3, 2019
SOCi Launches New Portal to Enhance Customer Experience
Digitally savvy consumers are changing every aspect of modern business, and as a result, the world of customer experience is shifting.... Read more -
March 25, 2019
The State of Social: Localized Content Takes Center Stage
As social media continues to become a more significant part of the consumer journey, new features are providing businesses with ways to engage... Read more -
March 25, 2019
Customer Care for Today’s Property Managers
It’s time to start thinking of customer care as a critical component of your marketing strategy. Your property’s reputation is a key factor... Read more -
March 25, 2019
The Property Manager’s Guide to Social Media Metrics
Is your property’s social media strategy designed to work hard or work smart? Social media is an inherently trackable marketing initiative,... Read more -
March 25, 2019
How Multi-Location Brands Can Dominate Social Media Marketing
Businesses are scrambling to find ways to keep engagement high on social media, and some are finding answers in paid social and localized content.... Read more