Blog - SOCi : SOCi

August 8, 2022
How to Create the Best Facebook Advertising Strategy
Our post on Facebook advertising strategy walks you through important Meta Ads Manager updates and five key advertising strategies.... Read more
August 7, 2022
Local Memo: Twitter’s Listings-Like Location Spotlight
In this week’s update, learn about Twitter’s listings-like Location Spotlight; Google’s new attribute for Asian-owned businesses; a help... Read more
August 4, 2022
Top Findings From Our Local Search Ranking Factors Report
SOCi’s brand new Top Ranking and Conversion Factors for Local Search Report just came out! Our blog post highlights the key takeaways and data... Read more
August 1, 2022
Local Memo: Instagram’s Searchable Map
In this week’s update, learn about Instagram’s searchable map; another extension for third-party cookies in Chrome; an FAQ option in Google... Read more
July 27, 2022
The Ultimate Guide to Optimizing Your Local Listings
Learn how your multi-location business can optimize its local listings to increase online visibility and win more sales. ... Read more
July 26, 2022
What is Social Advertising? Everything You Need to Know
Our blog post covers everything you need to know about social advertising. We discuss how to advertise on the top social media networks and general... Read more
July 22, 2022
How to Improve Both SEO and Customer Experience Without the Extra Work
Our blog explains how you can simultaneously improve both SEO and customer experience at the same time without having to double the work.... Read more
July 18, 2022
Local Memo: 40% of Young Consumers Turn to Social Platforms for Local Search
In this week’s update, learn about the popularity of social platforms for search amongst younger users; increased reliance of consumers on... Read more
July 12, 2022
The Local Visibility Ranking Report for Property Management Companies: Metrics You Need to Know
Find out what you missed in our Local Visibility Ranking Report for Property Management Companies! This blog breaks it down.... Read more
July 11, 2022
Local Memo: Finally, Google Tracking Page Logs Algorithm Updates
In this week’s update, learn about Google’s new algorithm tracking page; how to become a Yelp Elite reviewer; how to market your business... Read more
July 7, 2022
The Ultimate Guide to Google Posts
Learn everything you need to know about Google Posts and how your multi-location business can implement them into a winning localized marketing... Read more
July 5, 2022
Local Memo: Google Tests Review Carousels and Photo-First Profiles
In this week’s update, learn about Google’s new review carousels and photo-first profiles; Google’s decision to automatically delete visits... Read more
June 30, 2022
Localized Marketing Takes Collaboration: How to Get Local and Enterprise Teams on Board
As a multi-location business, collaboration between local teams and corporate can be challenging. Learn what it takes to foster collaboration... Read more
June 29, 2022
How to Incorporate a Keyword Strategy Into Your Multi-Location Marketing Efforts
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June 27, 2022
Local Memo: Local Cards May Foreshadow the Death of the 3-Pack
In this week’s update, learn about Local Cards as a potential replacement for the 3-Pack; Google’s new “LGBTQ+ owned” attribute; the... Read more
June 24, 2022
Geofencing Marketing: Is Your Multi-Location Brand Reaching Its Local Target Audiences?
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June 21, 2022
Local Memo: Top 1,000 Keywords Feature Brands, Local
In this week’s update, learn about the top 1,000 Google keywords; Meta’s plans to remake the Facebook feed; what The North Face gets right... Read more
June 15, 2022
Third-Party Delivery Services: What Restaurants Need to Know
Our blog explains everything restaurant brands need to know about third-party delivery services We discuss the top apps, data issues, and much... Read more
June 13, 2022
What is Search Advertising?
Search advertising is an essential marketing strategy your business should know. Our article defines what search advertising is and details how... Read more
June 13, 2022
Local Memo: Social Is the Fastest Growing Digital Channel for 2022
In this week’s update, learn about the growth of social media marketing in 2022; new Apple Maps features; the pandemic impact on social communication;... Read more
June 7, 2022
How to Triple the Size of Your Multi-Location Brand’s Marketing Team Without Hiring Anyone
Marketing across 100s or 1,000s of business locations is no easy task. Learn how your multi-location business can get more work done more efficiently... Read more
June 6, 2022
Local Memo: The Impact of the May 2022 Core Update
In this week’s update, learn about the impact of the May 2022 Core Update; the rumor that Apple will announce a search engine; Messenger’s... Read more
June 6, 2022
Why Customer Experience Marketing is a Must + 6 Key Tactics
Establish a customer experience marketing strategy to win more customers and increase brand loyalty. Our post explains how to implement a CX... Read more
June 2, 2022
Drone Marketing: The Newest Marketing Trend
Drone marketing is a new marketing strategy for your multi-location business can implement today. Read our blog post to learn how.... Read more