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May 22, 2019
5 Challenges Multifamily Companies Face with Local Facebook Ads
Property management companies have to approach social advertising from two angles; at the management company level and at the local property... Read more -
May 15, 2019
The 3 Phases of Localized Social Marketing for Multifamily
A version of this article first appeared on Updater. What are your goals for social posts? Most marketers look for engagement. In order... Read more -
May 15, 2019
How Property Managers Can Unlock the Power of Localized Social Marketing
A version of this article first appeared on Updater. Social media is an inherently measurable marketing method because of engagement metrics.... Read more -
May 15, 2019
Getting to Know the Google Knowledge Panel
This article first appeared in the G2 Learning Hub. Remember when Google’s search results page featured nothing more than links and meta descriptions?... Read more -
May 9, 2019
How WeWork Localized Facebook Ads — And How You Can Too
National multi-location brands must see social advertising from two angles at the same; from a 1,000-foot view and at a granular level. Ads have... Read more -
May 2, 2019
Empowering Properties with Ads While Maintaining Oversight
Creating a social advertising strategy for a portfolio of properties takes organization, trust, and technology. The corporate team needs to trust... Read more -
May 1, 2019
Do You Track Competitors’ Ratings and Reviews? You Should!
Business owners know that negative reviews hurt and positive reviews help. Happy customers bring in other happy customers, and online reviews... Read more -
May 1, 2019
Facebook Ads: Balancing The Franchisor/Franchisee Relationship
Creating a Facebook ad strategy starts with an examination of the franchisor/franchisee relationship. The franchisee is responsible for the success... Read more -
April 30, 2019
9 Gen Z Marketing Strategies to Reach the Newest Generation of Renters
Guest Author: Dawn Macri Dawn is a content marketer at Updater. She specializes in long-form content and SEO writing for real estate and technology,... Read more -
April 26, 2019
The Franchisor’s Guide to Facebook Ad Objectives
Setting up a Facebook Ad involves adjusting dozens of variables, one of which is the ad objective. The ad objective is what you want the audience... Read more -
April 23, 2019
How to Maintain a Key Brand Message Across Multi-Location Businesses
In order to stand out today, brands have to present a consistent image and have their own personality. Branding is what stops them from disappearing... Read more -
April 22, 2019
How Franchisors Can Respond to Reviews Without Accepting Fault
It’s a question that every franchise owner wants the answer to; how do you respond to a negative review without accepting blame, yet still... Read more