Blog - SOCi : SOCi

November 28, 2022
Local Memo: Google Publishes Guide to Search Ranking Systems
Read Time: 4 minutes In this week’s update, learn about Google’s new guide to search ranking systems; suggested service areas for SABs; how to deal with missing... Read more
November 22, 2022
Owning the Changing Social Media Landscape
Read Time: 5 minutes As a multi-location business, staying on top of the latest social trends is a must. Learn what's changing in the social media landscape and how... Read more
November 21, 2022
Local Memo: Google’s Multisearch “Near Me” Feature Goes Live
Read Time: 5 minutes In this week’s update, learn about Google’s new multisearch “near me” feature; consumer preferences for national brands during inflation;... Read more
November 16, 2022
4 Challenges Manufacturing Marketers Face with Dealer Adoption
Read Time: 6 minutes ... Read more
November 14, 2022
Local Memo: Meta Lays Off 13% of Staff
Read Time: 4 minutes In this week’s update, learn about Meta’s move to lay off 11,000 employees; video previews in Google Business Profiles; a Google bug that... Read more
November 10, 2022
How to Have the Best-In-Class Customer Feedback Management System
Read Time: 8 minutes Customer feedback is a pillar of any business, but how do you gather and track all of the feedback? You need a robust customer feedback management... Read more
November 10, 2022
6 Fresh Localized Marketing Ideas for Restaurant Brands in 2023
Read Time: 6 minutes Learn what it takes for restaurant brands to level-up their multi-location and localized marketing efforts moving into 2023 and beyond. ... Read more
November 7, 2022
Local Memo: Google Launches New Shopping Features for the Holidays
Read Time: 5 minutes In this week’s update, learn about Google’s new shopping features for the holidays; more users being pushed to the GBP Search interface;... Read more
November 4, 2022
Marketing Must Haves for Property Management Marketers Entering 2023
Read Time: 7 minutes Learn what it takes for property management companies to level-up their localized marketing efforts moving into 2023 and beyond. ... Read more
November 2, 2022
How to Optimize Your Local SEO to Rank for “Near Me” Searches
Read Time: 9 minutes Learn the importance of local SEO and how you can actually rank for “near me” searches and other locally relevant inquiries.... Read more
October 30, 2022
Local Memo: Twitter Faces Uncertain Future as Acquisition Becomes Final
Read Time: 5 minutes In this week’s update, learn about the dramatic first days of Twitter under Elon Musk; the still-frustrating topic of Google Business Profile... Read more
October 28, 2022
5 Common Challenges Agencies Face + How to Solve Them
Read Time: 5 minutes Running an agency is no easy task, especially when it comes to marketing for your clients. Learn 5 common challenges agency face, and how to... Read more
October 27, 2022
Which Social Media Insights Matter Most + How to Measure Them
Read Time: 8 minutes Learn how to leverage your social media insights to influence your social media marketing efforts and other key business decisions.... Read more
October 24, 2022
6 Tips for Your Multi-Location Brand to Dominate Holiday Marketing this Season
Read Time: 7 minutes It’s hard to believe, but the 2022 holiday season is almost upon us. As a multi-location business, are you doing enough to stand out from competitors?... Read more
October 24, 2022
Local Memo: Consumers Seek Budget Options as Inflation Continues
Read Time: 5 minutes In this week’s update, learn about the impact of inflation on consumer search; local SEO maintenance tasks you shouldn’t neglect; updates... Read more
October 19, 2022
Marketing ROIs Your Brand’s CEO Will Love
Read Time: 6 minutes As a multi-location marketer, maintaining a strong ROI is a must. Learn which tactics your business can use to boost its ROI and simultaneously... Read more
October 18, 2022
Everything You Need to Know About Search Engine Reputation Management (SERM)
Read Time: 7 minutes Search engine reputation management is a mixture of SEO and online reputation management. Learn what affects SERM and how to master it.... Read more
October 17, 2022
Local Memo: Google Adds Support for Ticket Pricing to Business Profiles
Read Time: 4 minutes In this week’s update, learn about Google’s new ticket pricing feature in business profiles; an experimental “Hear about this place”... Read more
October 14, 2022
Review Solicitation: To Do or Not to Do…
Read Time: 5 minutes The leading review sites like Google, Yelp, and Facebook have different review solicitation guidelines. Our blog post explains their differences... Read more
October 12, 2022
Developing and Executing a Multi-Location Marketing Strategy
Read Time: 8 minutes We’ve helped over 600 multi-location companies manage and improve their online presence. Learn the basics of multi-location marketing in our... Read more
October 11, 2022
Top Findings From Our The Secrets of Facebook Post Engagement Report
Read Time: 7 minutes Our blog post highlights the main takeaways from our recent report, The Secrets of Facebook Post Engagement. We reveal and analyze common correlations... Read more
October 10, 2022
Local Memo: A Wave of Google Suspensions Plagues Business Owners
Read Time: 4 minutes In this week’s update, learn about a wave of Google suspensions plaguing business owners; subjective attribute scores in GBP insights; Google’s... Read more
October 7, 2022
How Inflation Impacts Multi-Location Brands
Read Time: 6 minutes Consumer prices have risen 9.1 percent from June 2021 to June 2022. Learn how your multi-location brand can adjust its localized marketing efforts... Read more
October 6, 2022
How to Create a Social Media Calendar That Works for You
Read Time: 7 minutes Learn how to create a social media calendar and eight of the best practices when it comes to creating and managing your social media content.... Read more