Blog - SOCi : SOCi

June 24, 2022
Geofencing Marketing: Is Your Multi-Location Brand Reaching Its Local Target Audiences?
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June 21, 2022
Local Memo: Top 1,000 Keywords Feature Brands, Local
In this week’s update, learn about the top 1,000 Google keywords; Meta’s plans to remake the Facebook feed; what The North Face gets right... Read more
June 15, 2022
Third-Party Delivery Services: What Restaurants Need to Know
Our blog explains everything restaurant brands need to know about third-party delivery services We discuss the top apps, data issues, and much... Read more
June 13, 2022
What is Search Advertising?
Search advertising is an essential marketing strategy your business should know. Our article defines what search advertising is and details how... Read more
June 13, 2022
Local Memo: Social Is the Fastest Growing Digital Channel for 2022
In this week’s update, learn about the growth of social media marketing in 2022; new Apple Maps features; the pandemic impact on social communication;... Read more
June 7, 2022
How to Triple the Size of Your Multi-Location Brand’s Marketing Team Without Hiring Anyone
Marketing across 100s or 1,000s of business locations is no easy task. Learn how your multi-location business can get more work done more efficiently... Read more
June 6, 2022
Local Memo: The Impact of the May 2022 Core Update
In this week’s update, learn about the impact of the May 2022 Core Update; the rumor that Apple will announce a search engine; Messenger’s... Read more
June 6, 2022
Why Customer Experience Marketing is a Must + 6 Key Tactics
Establish a customer experience marketing strategy to win more customers and increase brand loyalty. Our post explains how to implement a CX... Read more
June 2, 2022
Drone Marketing: The Newest Marketing Trend
Drone marketing is a new marketing strategy for your multi-location business can implement today. Read our blog post to learn how.... Read more
June 1, 2022
A Deep Dive Into the 2022 LMBR: THE Data You Need to Know
Not all of our data could fit into the 2022 LMBR. Get exclusive insight into some of the local data that wasn't featured in the report. ... Read more
May 31, 2022
Local Memo: Google Showcasing Justifications in Maps
In this week’s update, learn about justifications in Google Maps; tips for promoting your local business on Instagram; usage growth in messaging... Read more
May 26, 2022
Yelp on Uber: What It Means For Your Business’s Online Reputation
Uber Explore relies heavily on content from Yelp, further emphasizing the need for your multi-location business to level up its local search... Read more
May 26, 2022
Social Advertising Without Cookies: What You Need to Know
You need to start thinking about how to do social advertising without cookies. Our article details the top alternatives to cookies for social... Read more
May 23, 2022
Getting to Know the Google Knowledge Panel
The Google Knowledge Panel displays key information about a brand or local business. Our post details what the Google Knowledge Panel is and... Read more
May 23, 2022
Your Localized Marketing Guide For Senior, Student, and Multifamily Living Properties
Within the world of property management, there are various different types of properties. While localized marketing is always a must, should... Read more
May 23, 2022
Local Memo: Meta Switches Up Business Messaging with Proactive Feature
In this week’s update, learn about new visual search features announced at Google I/O; Google’s aggressive review filtering and what to do... Read more
May 20, 2022
The Ultimate Guide to Local SEO Ranking Factors
Users are searching locally. Our guide to local SEO ranking factors will help your business achieve top ranking in the Local Pack, Local Finder,... Read more
May 16, 2022
Local Memo: Google Brings More Visual Capabilities to Local Search
In this week’s update, learn about new visual search features announced at Google I/O; Google’s aggressive review filtering and what to do... Read more
May 13, 2022
It’s Vacation Season: How Hotel Brands Must Digitally Prepare
With summer just around the corner, consumers are starting to think about travel plans. Are your hotel brand's localized marketing efforts up... Read more
May 12, 2022
The 2022 Localized Marketing Benchmark Report: A Look Into the Data
Our 2022 Localized Marketing Benchmark Report analyzed how localized marketing leaders perform in local search, local social and reputation.... Read more
May 10, 2022
Hotel Reputation Management: 5 Tactics for Success
If your multi-location business isn't leveraging local landing pages, you could be missing out. Learn what it takes to optimize your local landing... Read more
May 9, 2022
Local Memo: Google Adds Guidelines for Virtual Restaurants
In this week’s update, learn about Google’s new guidelines for virtual restaurants; Facebook’s removal of location tracking features; a... Read more
May 5, 2022
How to Create Killer Local Landing Pages That Rank Well
If your multi-location business isn't leveraging local landing pages, you could be missing out. Learn what it takes to optimize your local landing... Read more
May 4, 2022
SOCi Expands Reputation Reporting Functionalities for Multi-Location Marketers
SOCi is expanding its reputation reporting capabilities, allowing multi-location marketers to take advantage of automated, easy-to-use reports... Read more