Blog - SOCi : SOCi

October 18, 2021
The Ever-Evolving Consumer Journey: What Brands Must Do Now
The consumer journey is constantly changing. There's no longer a direct path between awareness, consideration, and purchase. Learn what this... Read more
October 18, 2021
Social Media and Consumer Discovery: Is Your Restaurant Brand Keeping Up?
The restaurant industry remains very competitive in 2021. Diners are constantly looking for new local restaurants “near them”, the best deals,... Read more
October 18, 2021
The Local Memo: Google Launches Continuous Scrolling for Mobile Search
In this week’s update, learn about Google’s new continuous scrolling on mobile; modified GMB identity attributes; message response times... Read more
October 15, 2021
A Multi-Location Marketer’s Guide to Facebook Shops
Learn why Facebook Shops are a must for your multi-location business and get tips on building Facebook Shops that will help your business attract... Read more
October 13, 2021
Listen Up! 4 Ways Property Management Companies Can Listen and Drive More Leases
If your property management company isn’t already leveraging social listening, think about all of the conversations you could be missing out... Read more
October 11, 2021
The Local Memo: The Causes and Impacts of the Facebook Outage
In this week’s update, learn about the causes and impacts of the Facebook outage; quotes via email with GMB; a 5-pack experiment from Google;... Read more
October 7, 2021
Top Trends for Multi-Location Marketers in 2022 and How to Prepare
2022 is just around the corner. To stay competitive, your multi-location business must analyze this year’s marketing efforts and look at what... Read more
October 4, 2021
The Local Memo: Offer Post Justifications Spotted in Local Results
In this week’s update, learn about offer post justifications in local results; eco-certified badges for hotels; Yelp’s new Guest Manager... Read more
September 27, 2021
How to Sell Your New Local SEO Tech to Leadership
Have you found the perfect SEO solution for your multi-location business, but just need to get leadership on board? This blog can help! ... Read more
September 24, 2021
What It Takes For Property Management Companies to Crush Localized Marketing
If you missed our Top Property Management Companies in Localized Marketing report, this blog is for you! We break down what property management... Read more
September 24, 2021
The Secret to Scaling Localized Marketing
Learn how your multi-location business can scale its localized marketing efforts across business locations saving you time while also winning... Read more
September 17, 2021
5 Tips for Dominating Organic Reach in 2021
Organic reach is on the decline. These five tips can help your business stand out on local social and reach more of your target audience. ... Read more
September 15, 2021
A Look Into SOCi Summit 2021: Key Takeaways from Localized Marketing Leaders
Get the latest takeaways from our fourth annual SOCi Summit. We heard from various localized marketing leaders who provided important insights... Read more
September 10, 2021
Industry News: Apple Maps Introduces Reviews and Other Important Platform Updates
The latest industry news is here! Get the latest platform updates from Apple Maps, Facebook, and Yelp, and learn how you can incorporate these... Read more
September 9, 2021
Online Reputation Management: The Metrics That Matter
Reputation management is a key component of a winning localized marketing strategy. Learn which metrics your multi-location business should focus... Read more
September 9, 2021
Three Reasons You Must Invest in Digital Marketing
Digital marketing is more important than ever before. Learn which tactics your multi-location business should invest in to increase your online... Read more
September 2, 2021
7 Things I Wish I Asked Before I Purchased a Local SEO Solution
While many multi-location marketers understand the importance of local SEO, finding a solution that works best for your business can be challenging.... Read more
August 25, 2021
How to Manage Your Properties’ Social and Reputation Efforts During Busy Season
As a property manager, you're likely in the middle of busy season. Throughout this blog, we'll dive into how you & your team can navigate the... Read more
August 24, 2021
What it Takes for Retail Brands To Dominate Localized Marketing
Get the full recap of our Top Retail Brands in Localized Marketing report to determine what top retailers are doing to dominate the industry,... Read more
August 23, 2021
Localized Data: The Key to Unlocking Personalization
Consumers have become so accustomed to seeing highly personalized marketing that it is now something they’ve come to expect from brands. Learn... Read more
August 16, 2021
How Listening to Social Conversations Transforms Your Sales Funnel
Listening to online conversations can provide invaluable information needed for your business to win more sales. From helping your multi-location... Read more
August 11, 2021
How to Choose the Superior Localized Marketing Platform
Managing marketing efforts across 100s or 1,000s of business locations is no easy task. Learn which areas your business should focus on when... Read more
August 10, 2021
The Future of Retail: How Your Franchise Can Stand Out in Today’s Digital First World
Throughout this blog, we’ll break down the future of retail and provide easy-to-follow steps your retail brand can follow to stand out in today’s... Read more
August 6, 2021
Top 4 Multi-Location Marketer Fails and How to Fix Them
Managing marketing efforts across 100s or 1,000s of business locations is no easy task. Learn the top four multi-location marketer fails so your... Read more