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July 19, 2019
5 Ways to Retain Residents Using Localized Social Marketing
When creating a social media strategy, property management companies must consider unique challenges that aren’t addressed in standard digital... Read more -
July 16, 2019
Data Reveals Facebook’s Power in Localized Social Marketing
Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of... Read more -
July 11, 2019
5 Reputation Management Mistakes Franchisors Must Avoid
According to a research report created by SOCi, positive reviews are the number one variable influencing consumer purchase decisions. Franchise... Read more -
June 28, 2019
How Smart Property Managers Use Marketing & Sales Data
This guest post was written by Aaron Ramos — Director of Content at Knock Data is the new oil. And like oil, data needs to be drilled and refined... Read more -
June 27, 2019
Introducing the First-Ever Localized Social Marketing Benchmark Report
For the first time ever, SOCi and the Local Search Association (LSA) have teamed up to set industry standards for localized social marketing... Read more -
June 25, 2019
How Seventh Generation and Top Brands Use Facebook for Reputation Management
In 2019, reputation management is being controlled by two major platforms; Facebook and Google. According to a research report created by SOCi... Read more -
June 24, 2019
Instagram to Enter Localized Social Marketing Game with Future Local Business Pages
In early March, Instagram quietly started testing in-app Local Business Profile Pages. However, marketers can’t rush to the visual platform... Read more -
June 20, 2019
How to Use Facebook Ad Objectives In Property Management
This article was first featured on KnockCRM.com. When developing a Facebook ad campaign, it’s helpful to place your target audience into three... Read more -
June 19, 2019
Questions Franchisors Should Ask When Choosing a Social Management Tool
Multi-location marketers who feel overwhelmed by social media management may start asking themselves, what are the benefits of a social media... Read more -
June 19, 2019
Introducing Google Posts: The Newest Tool for Multi-Location Marketers
Google is cutting down on the number of clicks for consumers to learn about the businesses around them, and multi-location businesses are impacted... Read more -
June 13, 2019
SOCi Launches Modern Message Review Integration
As a leader in the review and reputation management space, SOCi is continuously updating the platform to meet the changing needs of our users... Read more -
June 7, 2019
2019 Digital Trends: Tracking Changes in Engagement and Reviews
In the world of localized social marketing, platforms continue to change and user habits continue to evolve. Still, some things remain static;... Read more -
June 7, 2019
What Are Google Local Guides and How Can Businesses Benefit?
Google introduced Local Guides four years ago. Since then, it’s grown into an incredibly popular program with 60 million Local Guides contributing... Read more -
June 4, 2019
The Latest Local Social Features Brands Need to Know
For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting... Read more -
June 3, 2019
The State of Social: The Power of Organic AND Paid Content
Social media has become a significant part of the consumer journey, and is now the second biggest customer acquisition source, behind only referrals.... Read more -
June 3, 2019
Social Advertising Update: 4 Things Property Managers Need to Know
While social media is a powerful tool for multifamily marketers, it requires constant vigilance to remain on the cutting edge of the paid social... Read more -
May 30, 2019
Social Media Mistakes That Might Be Costing Your Franchise
Social media is a relatively new marketing tool, and some industries are figuring it out faster than others. Franchise businesses are especially... Read more -
May 30, 2019
4 Tips for Managing Your Multifamily Lead-Gen Channels
This is a guest post from Aaron Ramos, Director of Content at Knock — an award-winning CRM solution for multifamily property management companies. ... Read more -
May 22, 2019
5 Challenges Multifamily Companies Face with Local Facebook Ads
Property management companies have to approach social advertising from two angles; at the management company level and at the local property... Read more -
May 15, 2019
The 3 Phases of Localized Social Marketing for Multifamily
A version of this article first appeared on Updater. What are your goals for social posts? Most marketers look for engagement. In order... Read more -
May 15, 2019
How Property Managers Can Unlock the Power of Localized Social Marketing
A version of this article first appeared on Updater. Social media is an inherently measurable marketing method because of engagement metrics.... Read more -
May 15, 2019
Getting to Know the Google Knowledge Panel
This article first appeared in the G2 Learning Hub. Remember when Google’s search results page featured nothing more than links and meta descriptions?... Read more -
May 9, 2019
How WeWork Localized Facebook Ads — And How You Can Too
National multi-location brands must see social advertising from two angles at the same; from a 1,000-foot view and at a granular level. Ads have... Read more -
May 2, 2019
Empowering Properties with Ads While Maintaining Oversight
Creating a social advertising strategy for a portfolio of properties takes organization, trust, and technology. The corporate team needs to trust... Read more