Blog - SOCi : SOCi

May 16, 2022
Local Memo: Google Brings More Visual Capabilities to Local Search
In this week’s update, learn about new visual search features announced at Google I/O; Google’s aggressive review filtering and what to do... Read more
May 13, 2022
It’s Vacation Season: How Hotel Brands Must Digitally Prepare
With summer just around the corner, consumers are starting to think about travel plans. Are your hotel brand's localized marketing efforts up... Read more
May 12, 2022
The 2022 Localized Marketing Benchmark Report: A Look Into the Data
Our 2022 Localized Marketing Benchmark Report analyzed how localized marketing leaders perform in local search, local social and reputation.... Read more
May 10, 2022
Hotel Reputation Management: 5 Tactics for Success
If your multi-location business isn't leveraging local landing pages, you could be missing out. Learn what it takes to optimize your local landing... Read more
May 9, 2022
Local Memo: Google Adds Guidelines for Virtual Restaurants
In this week’s update, learn about Google’s new guidelines for virtual restaurants; Facebook’s removal of location tracking features; a... Read more
May 5, 2022
How to Create Killer Local Landing Pages That Rank Well
If your multi-location business isn't leveraging local landing pages, you could be missing out. Learn what it takes to optimize your local landing... Read more
May 4, 2022
SOCi Expands Reputation Reporting Functionalities for Multi-Location Marketers
SOCi is expanding its reputation reporting capabilities, allowing multi-location marketers to take advantage of automated, easy-to-use reports... Read more
May 2, 2022
Local Memo: What Twitter’s Change of Ownership Means for Its Future
In this week’s update, learn about Twitter’s change of ownership; the uncertain status of Google Business Profile Manager; Google’s move... Read more
April 28, 2022
Spring is Here: How to Clean Up Your Home Services Brand’s Marketing Ideas
Spring is here. As a home services brand, it's time to clean up your localized marketing efforts. This blog breaks down how to do so. ... Read more
April 25, 2022
5 Customer Advocacy KPIs You Should Be Implementing Now
Customer advocacy provides a high ROI with a low marketing expense. Learn which customer advocacy KPIs are most important and how to measure... Read more
April 25, 2022
Local Memo: Social Media Trends Revealed in Billion-Post Study
In this week’s update, learn about social media trends as revealed in a new billion-post study; images as a conversion factor in local search;... Read more
April 18, 2022
Local Memo: Yelp Adds Eco-Friendly Attributes for Earth Day
In this week’s update, learn about Yelp’s eco-friendly business attributes; Google’s migration tool for GA4; the state of local search... Read more
April 15, 2022
Win More Diners With These 9 Killer Restaurant SEO Tips
Want more online and in-person foot traffic to your restaurant? Then use these 9 restaurant SEO tips and tricks to maximize your restaurant’s... Read more
April 14, 2022
How Primanti Bros Leverages Localized Marketing to Win More Customers
Primanti Bros has found success in their industry with the help of localized marketing. Learn which tactics Primanti Bros focusesd on to level-up... Read more
April 11, 2022
Local Memo: Google Describes “Self-Updating” Maps
In this week’s update, learn about Google’s self-updating Maps technology; product listings as a ranking factor; showcased offer posts in... Read more
April 8, 2022
Top 5 Reasons Consumers Choose a Competitor
Whether your multi-location business is one of the best performing in its industry or you have some room to grow, there's always room for improvement.... Read more
April 8, 2022
10 Resident Retention Tactics That Keep Residents Resigning
A vital aspect of multi-family property management is resident retention. We’ve listed 10 unique resident retention tactics that you can begin... Read more
April 4, 2022
Local Memo: The Latest Google Algorithm Update Corrects for Vicinity
In this week’s update, learn about Google’s latest local algorithm update; a study showing consumer trust in reviews has eroded even as usage... Read more
April 1, 2022
How to Conduct a Local SEO Audit in 7 Simple Steps
Conducting a local SEO audit is essential for any small or multi-location business. Our guide explains how to execute a local SEO audit in seven... Read more
March 31, 2022
Social Media is Changing – Don’t Let Your Multi-Location Business Miss Out
Is your multi-location business keeping up with the latest social media trends? Facebook, Instagram, and other social platforms are constantly... Read more
March 28, 2022
Local Memo: Google Says It Blocked 100M User Edits in 2021
In this week’s update, learn about Google’s efforts to combat fraudulent user content; new appointment booking options for healthcare providers;... Read more
March 24, 2022
How to Develop Effective Buyer Personas to Win Your Target Audience
Buyer personas represent your target audience. Learn how to develop effective buyer personas and incorpoate them into your localized marketing... Read more
March 22, 2022
5 Things to Consider Before Purchasing A Local Listings Solution
Determine which tactics your business should consider when purchasing a local listings solution. From a local focus to partnerships, there's... Read more
March 21, 2022
Local Memo: Google Announces Sunset Date for Universal Analytics
In this week’s update, learn about the sunsetting of Universal Analytics; Snapchat’s new Custom Landmarkers; Meta’s lawsuit against a fake... Read more