Social media is the fastest growing marketing channel. Marketing budgets are already expected to increase by 70% this year. Digital marketing ad spend has never been higher and will continue to rise over the coming years.
Having a corporate page is not enough. Brands are making a huge mistake by not going local with their social media. More than 50 million new businesses flocked to Facebook to reach their local customers more efficiently, in just the last 4 years. Businesses are now capitalizing on having an active and dynamic local social media presence.
Below is an article published in the International Franchise Association’s 2017 Buyers Guide that explains more about why going local on social media drives more business:
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