SOCi recently caught the eye of Digiday — the leading news source for advertising and marketing professionals — for its work in successfully marshaling the individual social media accounts of over 1,800 Sport Clips franchisees.
As a SOCi client, Sport Clips authentically engages with thousands of local communities, manages online reviews efficiently, and delivers consistent branding across all social media platforms. This successful collaboration led SOCi to win the Digiday Technology Award for Best Social Media Platform.
Founded in 1993, Sport Clips provides hair care for men via sports themed, neighborhood-friendly shops. For each franchise, maintaining a connection with the local community through social media is an essential complement to the local barbershop environment they seek to cultivate. However, with so many franchise operations throughout the U.S. and Canada, the organization realized the need to distribute high quality branded content at scale and manage incoming customer reviews quickly and consistently. But, both local and national teams needed to be empowered in order to achieve local authenticity and a clearly defined national brand.
SOCi quickly got to work claiming local pages for Sport Clips on Facebook, Twitter, Google My Business, and Yelp and then linking every franchise page across all the platforms. Once all the accounts were claimed and unified, SOCi’s proprietary content delivery and scheduling solution made it quick and easy for Sport Clips franchises to plan and manage social media content in advance, source relevant content from the national team, post at peak times for optimal engagement, and solve workflow efficiencies to save valuable time.
These unique features helped Sport Clips achieve 3% growth in new fans across the entire portfolio in just two months. And with regards to reputation management, Sport Clips responded to 2,698 reviews and established an overall rating of 4.29/5! Through the SOCi platform, the number of total interactions for Sport Clips skyrocketed to 3.5MM and franchise operators were able to authentically engage thousands of new potential customers.
Congrats and thank you to Sport Clips for this terrific accolade, and we look forward to many more years of success with you!