How Franchises Can Use Instagram to Connect at the Local Level

In this golden age of social media, it’s vital for businesses and brands of (almost) all types to take note and get active in conversations. From Twitter and Facebook to Instagram and LinkedIn, your business is either having conversations, a part of an ongoing conversation, or being talked about in ways that may or may not position you in the best light.

Does your franchise have individual social media pages/handles for all locations? We’ve talked before about how true engagement with brands happens at the local level. But up until recently, we focused our efforts in this arena around the largest social player affecting brand reputation today: Facebook.

If you haven’t noticed, Instagram has become quite the showhorse as of late. Just check out these stats:

• 15 million registered businesses use Instagram business profiles

• There are 1 million monthly active advertisers

• In 2017,70.7% of U.S. companies will use Instagram for marketing. This now beats out Twitter.

60% of users have discovered or learned about a product or service on the platform

In our latest webinar, SOCi’s CRO, Warren Kay, and I went over these stats and a whole lot more, including how to work with influencers, the importance of living in high-resolution, and crucial tips and tricks to employ to make your content authentic and engaging, especially at the local level.

Missed it? All good. We have the recording here for you here.