Staying Competitive in Thousands of Local Markets
With more than 1,700 locations and many more local social managers, Sport Clips struggled to uphold their brand awareness and create a consistent voice across key social properties. Additionally, they faced a challenge aggregating and addressing reviews from Facebook as well as online listing and ranking sites, and sought to remediate and significantly lower the 300-500 negative reviews each month.
The SOCi Solution
Claim and Control Presence
SOCi helped Sport Clips overcome a huge hurdle – claiming 1,700 local pages, proving they exist and syncing all franchise accounts on Facebook, Twitter, Google+, Google My Business, and Yelp.
Scheduling and Workflows
Sport Clips took advantage of our quick and easy content delivery and scheduling and developed workflows that focus on accountability and efficiency. Our reporting dashboard allowed their corporate and local teams to understand content engagement metrics and optimize posting to peak times.
In the first few months, Sport Clips achieved…
“What I love the most about SOCi is the library of images and posts that you can create ahead of time – that is especially important for the franchise system.”
Director of Marketing, Digital Services