Research Report: The Great Conversational Divide

When responding to online reviews, how does business behavior compare to consumers' expectation?

SOCi and the Local Search Association (LSA) joined forces to find out. In two parallel surveys, we asked consumers about their ratings and review usage, while asking businesses about their perceptions of how consumers evaluated them.

See what we found in this report.

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REPORT:
The Great Conversational Divide

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