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SAN DIEGO, Oct. 27, 2014 /PRNewswire/ — SOCi Inc., the next generation social content discovery engine and social media management platform, beat out Qualcomm’s ImpaQt to take “Innovator of the Year” honors at the 2014 SDX Brand Diego Awards for excellence in marketing, media and technology. SOCI’s Chief Marketing Officer, Tony Rindsberg, was honored with the “Young Achiever Award.”

The Brand Diego awards, announced at a gala ceremony last Thursday at the Port Pavilion in San Diego, are awarded each year by SDX, San Diego’s premier media, marketing and communications organization to “showcase excellence in each facet of business including agencies, brands, media and affiliated companies.”

“SOCi is changing the face of social media marketing, ” said Laura Harap, SDX Chief Engagement Officer. “With its social content discovery engine, SOCi gives everyone the power to operate like a savvy social media manager. Lean, focused and quickly evolving, SOCi embodies Brand Diego’s Innovator of the Year.”

“SOCi is honored by Brand Diego’s Innovator of the Year award and by Tony’s Young Achiever Award,” said SOCi CEO Afif Khoury. “With powerhouses like Qualcomm in the running, SDX Brand Diego underscores how quickly San Diego is emerging as a tech hub. We’re proud to be a part of this wave of innovation.”

“SOCi draws a lot of momentum from San Diego where the ethic is really about collaborating to better serve customers and markets,” said SOCi CMO Tony Rindsberg. “The Young Achiever of the Year Award is an amazing affirmation, especially as SOCi expands into national markets by working with companies of all sizes to change the way they do social media management.”

Based on a proprietary algorithm, SOCi’s core platform, SOCi, gives businesses the ability to discover relevant social content succeeding in real-time with target audiences on major social media platforms. With advanced design and campaign construction tools, SOCi users are able to create automated custom social content cycles shown to double efficiency per client (average time spent on monthly content creation per client) and drive a 250% rise in engagement (measured by social signals including Likes, Shares, Retweets, and Comments) compared with first-generation social media tools like HootSuite and SproutSocial.

SOCi was named a 2014 COOL Company by San Diego Venture Group and is incubated at EvoNexus, which boasts $573 million in venture funding and acquisition outcomes by incubated companies.

About SOCi

Led by noted entrepreneur Afif Khoury, SOCi offers SMB’s, as well as large service providers and media companies, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. SOCi, Inc., which was named a 2014 COOL Company by San Diego Venture Group, is based in San Diego. (

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