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SOCi, the social content discovery engine and next-generation social marketing platform, announced the hire of Jacob Chappell as Vice President of Sales. Chappell, who joins SOCi from property management software provider Property Solutions, has been brought onboard by SOCi CEO Afif Khoury to help grow SOCi into vertical-specific markets.

Built on a social content discovery algorithm, SOCi empowers clients with a massively scalable social media operation. Identifying social content succeeding with target audiences in real time, SOCi lets customers discover proven content to build one-click social marketing campaigns.

“Jacob has a reputation for being one of the most talented and experienced sales executives in Southern California,” said Khoury. “Driving millions of dollars in software sales across verticals including multi-family housing, Jacob has the experience to grow SOCi’s sales organization at a time when our customer base is expanding rapidly.”

“SOCi provides a solution to social marketing that businesses are hungry for, which is why it’s currently attracting both blue chip clients as well as a legion of small businesses,” said Chappell. “I’m looking forward to building on this incredible momentum and being part of SOCi’s amazing team and journey.”

Chappell’s hire comes amid a spate of growth at SOCi, including the recent naming of digital media veteran Warren Kay as senior advisor and member of the company’s Board of Directors.

About SOCi

SOCi is the next generation social media marketing and management platform, which gives businesses the ability to discover social content succeeding with their target audiences in real-time. Built on a foundation of content, SOCi enables enterprises, agencies, and multi-location businesses to efficiently and scalably manage hundreds, or even thousands, of social media pages while generating measurable results for their clients.

The SOCi PaaS (Platform-as-a-Service) increases efficacy of social media managers by empowering them with an All-in-One solution, providing all the necessary tools and features to proficiently manage social media accounts.

SOCi works with enterprise service solutions, media agencies, and multi-location corporations, powering their social media solution with a complete platform built specifically for client management. (

Learn how SOCi can help take your
localized marketing to the next level.