Localized Social Marketing Leader Taps Winter to Help Scale Rapid Growth
SOCi, the leader in social media and reputation management for multi-location brands, today announced Doug Winter will join the company’s board of directors. Winter will help shape the strategy that will continue to scale the rapidly growing company that works to help multi-location brands manage their localized social marketing.
Doug, a two time graduate of MIT, receiving an MBA from the Sloan School of Management and an MS in Engineering, is a serial entrepreneur who sold his first company, Objectiva, to EMC Document Sciences in 2004. Coincidentally, Doug’s attorney on that deal was none other than SOCi’s CEO, Afif Khoury. In fact, Afif continued to represent and counsel Doug as he founded and formed Seismic Software, Inc., a leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness.
Since its inception in 2010, Seismic has secured $179 million in funding, grown to more than 700 employees across San Diego, Boston, Chicago, Durham, New York, London, Paris, Sydney, and Melbourne, and is now valued at more than a billion dollars. Over the same period, Afif has gone on to start SOCi, Inc. which in short order has grown to more than 150 employees and is is a two-time honoree on the Inc. 500 list of fastest-growing companies in America.
“I am thrilled to have the opportunity to work with Doug again, and to have him join the board here at SOCi,” said Afif Khoury, CEO, SOCi. “Seismic and SOCi have much in common, both being enterprise SaaS platforms that help their customers scale. Seismic is a couple of years ahead of us and we can learn a lot from Doug’s leadership and experience.”
With a three-year revenue increase of 1,125%, SOCi continues to cement its role as the go-to social media and reputation management SaaS platform for multi-location brands looking to monitor and control their social presence and online reputations both at the national and local level. SOCi’s award-winning and patented platform has established itself as a leader in localized social marketing, powering its enterprise clients to market across more than 200,000 local social media and review pages.
SOCi has continued to grow its robust social media, reputation and social advertising platform with recent feature releases, including SOCi Boost PLUS to boost multiple social posts across multiple pages at once, SOCi Reputation Insights to help identify and manage emerging sentiment while analyzing shifts in online reputation, and SOCi Ads PLUS to drive growth through localized social advertising.
“SOCi is already a leader in helping brands manage their localized social marketing strategies at scale, and the company has incredible potential for growth as digital marketing continues to explode,” said Winter. “It’s good to work with Afif again, and know that we will work well together to continue to scale SOCi’s growth.”