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SAN DIEGO, Dec. 11, 2014 /PRNewswire/ —  SOCi, the social content discovery engine and next-generation social media marketing technology, announced that Warren Kay has joined as a senior advisor and member of the company’s Board of Directors. Kay will help shape strategy and manage growth at the rapidly expanding social tech startup.

“SOCi has created what every social media manager in the country has been hoping and waiting for””a truly scalable, technology-based social marketing solution,” Kay said. “Already, SOCi has precipitated a shift in the way businesses approach social media marketing, so I’m really excited to be a part of that growth.”

SOCi provides clients with a massively scalable social media solution. Built on a social content discovery algorithm, and equipped with a powerhouse of efficiency tools, SOCi identifies social content proven successful with target audiences and facilitates the seamless creation of social media campaigns with one-click design and scheduling tools.

Kay, an executive-in-residence at BIA/Kelsey, has also been Chief Revenue Officer at paid search management company Trada and has played leading roles in Yahoo’s Strategic Alliances and Emerging Products groups. Kay has also held senior positions at Dex One, Fox Audience Networks and IAC Citysearch.

“With a track record spanning Yahoo, IAC, Trada and Fox, Warren is a proven leader who has pioneered new ways of boosting engagement and driving digital marketing revenue,” said SOCi CEO Afif Khoury. “As SOCi expands, Warren’s expertise will be essential to guiding the company into new markets.”

SOCi which recently won SDX’s prestigious 2014 “Innovator of the Year” award also helps national/local brands and franchisors track the performance of their individual dealer and licensee pages while empowering the success of individual dealers with brand-approved content. SOCi recently announced a $1.5 million Series A funding round led by angel investor Peter Fisher and anchored by Silicon Valley Growth Syndicate.

About SOCi
Led by noted technology entrepreneur  Afif Khoury, SOCi offers SMB’s, as well as large service providers, media companies and National/Local brands, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. (


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