Let’s face it. You’re already having a hard time managing your Facebook, Twitter, and LinkedIn. Now we are telling you to throw Google+ in the mix. We get it, it’s a lot to manage.
However, for multifamily property managers, they have good reasons to add another social network. There is so much to Google+ that will benefit both companies and individuals. Google is the most used search engine on the Internet. Their products such as YouTube, Gmail and Maps are all integrated, including Google+.
If you’re a multifamily executive looking to win in social, Google+ can help. Below we list some of the top reasons why Google+ is great for multifamily businesses.
Communities Within Communities
Communities are a great feature that property managers love. Communities are groups within Google+ that are created around different topics from multifamily marketing to fashion.
It’s easy to grow your following and gain social engagement when you interact with different communities.
If you don’t see a community that you feel passionate about, you can even create your own. With over 150,000 communities on Google+, the opportunities for lead gen and engagement are endless.
Organizing Followers With Circles
Circles make it easy to organize who your company follows and what you share with them. For a property manager, a Circle of your community will allow you to share your latest event or recap photos.
For a multifamily property, circles are a great way to differentiate content to your general engagers and your renters. If you have an important message, you can post to your circle of renters and even check a box to send an email notification. When you post to a circle, anyone who you have added in that circle will get a notification. Your messages will definitely be seen.
Want more social engagement? Create a circle of people who consistently engage with your page, then select this circle the next time you post something that would be relevant to them. They will get a notification on their Google+ and hopefully drop a +1 or a comment.
You can get as complex as you want with circles and add people to multiple circles if you find that certain types of content resonate well with them.
While keywords are important, most multifamily businesses are overlooking Google+ as part of their overall SEO strategy.
Adding Google+ to your social media arsenal affects your search rankings tremendously due to the fact that it is a powerful online directory. Having a consistent name, address and phone number of your business throughout your social networks and directories is essential to getting more citations and improve search rankings.
Google also indexes Google+ posts almost instantly – giving you an advantage if you have blog posts you want to share or keywords you want to implement.
Reviews Are Powerful
Multifamily property managers are taking control of their online reputation by encouraging Google reviews.
Reviews are powerful, especially when it’s from Google. According to comScore, almost 70% of U.S. searches came from Google and when potential renters are searching for your business, your average star review ratings show up. For some prospects, this might be their first impression of your business. A couple of bad reviews could mean the difference between a leased home and a vacant one.
Every bit of interaction on Google+ (reviews, +1’s, shares, and comments) makes a difference on how Google evaluates your site and business. Having an active Google+ page could encourage renters and friends to leave positive reviews of your properties.
Extra Bonus: GIFS!
If you have been out of the loop, Google+ supports gifs! Gifs adds a great amount of personality and fun to your social presence. Google+ is also currently the only social platform that will also allow a gif as a cover image.
Whether you’re looking to help your search rankings or engage with your audience, Google+ will help take your social to the next level.
Pro Tip: If you’re looking for a social media management platform, look for one that also has a Google+ API integration. You’ll thank us later.
SOCi is the next generation social media marketing and management PaaS (platform-as-a-service). With its proprietary Content Discovery Engine and Instant Insight scoring algorithms, SOCi empowers digital and local service providers with a content-driven social platform, built specifically for scalable, efficient client management. Have a question? We love to help! https://www.meetsoci.com/contact