Afif Khoury, CEO of social marketing platform SOCi, will give digital marketers a glimpse into his playbook on how national brands can engage local audiences using social media at the BIA/Kelsey National conference taking place March 26 in Dallas, TX.

As head of SOCi, Khoury is recognized as a leading expert on local and multi-location social media marketing strategies. SOCi’s data-driven, algorithmic social content sourcing and social marketing platform powers the country’s biggest digital marketing networks, in addition to providing social marketing solutions to national brands and business verticals such as property management, automotive, dental, medical, and realtors.