Social media is the fastest growing marketing channel. Marketing budgets are already expected to increase by 70% this year. Digital marketing ad spend has never been higher and will continue to rise over the coming years.
Having a corporate page is not enough. Brands are making a huge mistake by not going local with their social media. More than 50 million new businesses flocked to Facebook to reach their local customers more efficiently, in just the last 4 years. Businesses are now capitalizing on having an active and dynamic local social media presence.