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I used to run a men’s lifestyle blog. (No seriously, I used to have some style. It was more than white t-shirts and khakis…) Anyway, when I first started out, I had literally no idea what I was doing. I knew three things:

  1. I had a knack for the written word
  2. I liked discovering new things like $15,000 sneakers, hard-to-find-watches, the new F/W North Face line, and, of course, ultra-yachts
  3. WordPress was free and I was bored

Boom. A day later, I had a blog. Granted this was back in 2004 when not everyone and their lovely, lovely mother had a blog, so getting traffic in a less-competitive world wasn’t entirely that tough. All I had to do was discover something cool, and quickly write up 50-100 words about it, tweet it, hope for some RT’s, and then I had traffic. #formula


Nowadays, it’s not as easy. With algorithms updating all the time, more and more blogs being added to the scene every day, and seemingly everyone having an opinion on anything/everything, it takes way more strategy, planning, data, insights, and research to run a successful blog… especially one that is meant to convert readers into revenue.

With that in mind, the team here at SOCi put together the handy Perfect Blog Post Checklist to make sure you’re crossing your t’s and dotting your…. lower case j’s.

This guide will teach you the crucial elements you need to implement into your next post, and the plethora of others beyond that, to ensure your blog is not just a blog, but the blog.

These elements include:

  • Ideating powerful and impactful content topics
  • SEO tips for ultimate visibility
  • Design and imagery
  • Promotion tactics
  • and more!


Grab a copy of the Perfect Blog Post Check List below.


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localized marketing to the next level.