Google Local Search Trends: Personalization

How Personalized Search Results Impact Marketing Strategy


Suddenly, local search results tailored to the exact needs of the searcher are showing up everywhere. Some 57% of Google local packs now contain a “justification” of some kind – Google’s term for text snippets pulled from listings and other sources and showcased in search for specific queries. Photos matching exact query intent have become equally common.


In our webinar on this topic, you’ll learn why personalization of local search results is an important trend for marketers, who have a chance to outpace the competition by optimizing local profiles and landing pages in order to gain control over the personalized experiences Google showcases to users, ultimately converting more searchers into buyers. You’ll learn:

  • Understand how Google evaluates and tailors content to unique users
  • Gain tactics to build your Google data profile to enhance user personalization for your brand
  • Learn which Google features are most likely to drive conversion


Save your (virtual) seat today! Can’t make it day of? We’ll send you the recording.