SOCi Awarded for Innovation Technology
SAN DIEGO — July 26, 2022 — Today, the Business Intelligence Group named SOCi, the marketing platform for multi-location brands, Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
Unlike competitors, SOCi offers a centralized platform for brands to scale their marketing efforts and is the only platform built for both enterprise and local teams that enables multi-location marketers to manage local search, social, reputation, messaging, and more to deploy a localized experience across limitless locations — all through one single login. SOCi’s automated capabilities are built to scale marketing efforts across endless locations through content discovery, scheduling, approval processes, and multi-location workflows. SOCi is also built to integrate with the leading enterprise tools to allow for the most effective implementation, specific to each client’s unique business needs.
The constant change and evolution in the digital marketing industry makes our landscape increasingly complicated. But, this challenge is what continuously drives SOCi forward in its innovation. SOCi knew the industry would shift away from point-solutions, where one brand might have tens or hundreds of types of software in their tech stacks, and instead towards the utilization of unified platforms that combine multiple solutions within a single login. With the existence of literally thousands of marketing technologies, the industry is desperate for consolidation.
Scalability is another challenge multi-location marketers face, and managing digital channels across thousands of locations while considering individual communities is crucial. SOCi has solved this by putting enterprise tools in the hands of local stakeholders who know their communities best, with guardrails set up by corporate, allowing them to craft their marketing strategies specifically for the people who will drive their sales.
“We are proud to reward and recognize SOCi for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.