Through partnering with SOCi, AFS has accelerated efficiencies across the organization and now manages and executes projects across more brands than ever before by leveraging SOCi Reviews, Listings Advanced, Social, Local Pages, and Ads Plus. SOCi has provided AFS the ability to set engagement goals and strategy, streamline social media posting, and ensure ad campaigns are optimized across all locations.
Through its localized social strategy, AFS aims to grow its stores’ social media following to account for 15% of the local population for each supermarket. The AFS team also strives to schedule three social posts per week, per location, and now has the capacity to create custom content that can be used across all supermarkets.
With SOCi’s social capabilities, the team expanded its bandwidth for content creation and consistently meet its social posting goals, which has helped augment follower growth. The AFS team is also more agile now across all their social and ad channels, which has supported comprehensive strategies such as comment monitoring, allowing the team to gain a better understanding of how local communities feel about the pricing structures of their storefronts.