Anytime Fitness uses SOCi to improve its localized marketing efforts and streamline franchisees’ workflows.
SOCi Results
“Localized marketing, to me, means being customer-centric. As a franchise brand, it’s all about maintaining that right consistency and balance between maintaining brand consistency, increasing brand awareness, but also not compromising the localized feel that powers each one of our franchise locations.” — Christian Betancourt, Former Director, Demand Generation (Paid & Social), Self Esteem Brands
In just a few months, Anytime Fitness saw the following areas of improvement…