Finding a centralized platform that can help your multi-location business manage limitless local search and social pages for your communities, create a localized content strategy, and monitor its online reputation at-scale is a necessity. As a part of this content series, SOCi sat down with some of our customers and asked about their strategic approach to different components of localized marketing (LM). Our hope is that other marketers can read through the answers and learn best practices from companies that are excelling in LM!   As a home care company and a multi-location business, Griswold Home Care truly realizes the importance of having a proactive localized marketing strategy for every community they serve. Learn from Digital Media Specialist, Charles Stewart, on how Griswold Home Care, with the help of SOCi, focuses on providing their clients with quality local care. In terms of localized marketing, Griswold Home Care understands that what may work in North Carolina, won’t necessarily work in Arizona or Philadelphia, and allows their local teams to adjust local social strategies based on location.  

Q&A with Griswold Home Care

 

Learn how you can bring your localized marketing plan to the next level with SOCi.