The Secret To Local Adoption

featuring Gary Drummond of Ace Hardware


Communicating a brand’s message and value proposition in the competitive consumer market is a challenge in of itself. Scaling this message to create unique content and engagement at the local level is quite another matter. Learn how Ace Hardware has achieved 85% local retailer adoption to create and deliver local experiences at scale.

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Gary Drumond

Marketing Manager of Local Digital, Ace Hardware



Monica Ho

Chief Marketing Officer, SOCi

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Learn how SOCi can help take your
localized marketing to the next level.