The Guide to Localized Marketing ROI for Financial Services Companies

How to measure, calculate, and showcase the results from your financial services company’s localized marketing efforts

Localized marketing improves business metrics for financial services companies. This is true across local search, social, and reputation:
 

• Financial services companies are losing over $34 million due to poor local search rankings
• 46% of all Google searches are linked to something local
• Localized content receives 12x the engagement rate than more general or “non-localized content.”