Read Time: 2 minutes

How to Add Social Profiles to Your Google Business Profile


In late summer 2023, Google started allowing you to add social media icons and links to your Google Business Profile (GBP). In this article, we’ll explain how to add social links to your GBPs and the benefits of doing so, and we’ll answer some FAQs!


Steps For Adding Social Links to Your GBP


Step 1: To start, you must sign into your GBP.


Step 2: Next, click the “Edit profile” icon.

Example Google Business Profile showing the Edit profile icon with a green rectangle around it.

Step 3: Scroll to “Social profiles” and click “Add.”

Screenshot of a step to add a social profile to your Google Business Profile (GBP) with a green rectangle around the step.

Step 4: Select a social media platform from the drop-down menu you want to add to your GBP. Then, enter or paste the corresponding local social media profile link. Next, click “Save.”

Screenshot of a step to add a social profile to your Google Business Profile (GBP) with a green rectangle around the step.

That’s it. Now, you’ve successfully added social profiles to your GBP. Note, it may take a few minutes or hours for your social media profile links to appear on your GBP. 


Frequently Asked Questions


How do you edit or remove social media profile links?

To edit your social media profile link, simply enter a new URL. To remove a social media profile, simply click the trash can icon.


Which social media platforms can you link to your GBP?

Currently, in the U.S., you can add the following social media links to your GBP:

  • Facebook
  • Instagram
  • LinkedIn
  • X (formerly known as Twitter)
  • TikTok
  • YouTube
  • Pinterest


What should I do if I have multiple business locations?

For multi-location businesses and franchises, we recommend connecting your local social profiles to your GBP to keep consumers within the local sphere.


Benefits of Linking Your Social Profiles to Your GBP


Linking your social media profiles to your GBP enhances your online presence and credibility, making it easier for customers to find and connect with your business. 


This integration also contributes to improved search engine visibility, as Google may use social signals to assess the relevance and authority of your business, potentially boosting your overall search rankings.


If you need assistance overseeing and managing your GBPs and other essential local listings at scale, SOCi can help. We offer support in managing your local listings and addressing all aspects of multi-location marketing, from social media to online reputation management and beyond. 


Request a demo today for further details!

Learn how SOCi can help take your
localized marketing to the next level.