How to List Your Business in Non US Countries
Certain digital marketing platforms are more relevant to international audiences than others. For multi-location brands with storefronts located outside the United States, it is important to get listed on the websites and apps that global consumers are using each day.
Websites like Yelp and Facebook are popular with U.S. audiences, but what about consumers in Europe or the Middle Eastern markets? If your business is trying to court international customers, then you need to determine which platforms those customers are on. U.S.-based hotel chains will often develop marketing strategies with international audiences in mind, but larger restaurant groups and other businesses in tourism-related industries may want to connect with customers from abroad, as well.
Many of the same business listing websites that are popular in the U.S. are also popular abroad. Those includes:
- Apple Maps
Additionally, multi-location brands that are interested in attracting international customers should make sure to get listed on websites like Russia-based Yandex, which distributes listings to other business directories, platforms, and apps across the U.S. and abroad.
Some directories and navigation apps, such as Baidu Maps in China, are particularly important for businesses with locations in certain countries.
There are a number of websites and mapping services that cater to businesses with locations in multiple countries, as well as those that cater to just one to two countries. Google My Business, Bing, Facebook, TripAdvisor, Yelp, Foursquare, and Apple Maps are all available in dozens of countries.
For the most detailed information about how to list your business in a specific country outside the U.S., contact SOCi’s local listings management team.