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Consumers Are Online 24/7 – How Your Brand Can Be Online Even When Local Teams Aren’t

 

This post was originally published in MarTech Cube and MarTech Series.

 

An impressive 63 percent of shopping journeys start online, and 75 percent of people shop online at least once a month. If your multi-location business hasn’t already optimized your online experience for consumers, you could be leaving dollars behind. While we recently shared a blog on boosting online sales through Facebook Shops, there are other ways to improve a consumer’s digital experience. As you likely already know, consumers are online 24/7, so how can your business provide online support outside of business hours? We have the answers next. 

 

Chatbots – A 24/7 Customer Support Solution 

 

Consumers expect convenience. Two out of three consumers prefer messaging a business over calling. As a multi-location marketer, a chatbot solution for your business is a must. To quickly recap, a chatbot is a software application used to conduct an online chat and simulate human conversations. Through chatbots, computers can understand and respond to human input through written or spoken language. If your multi-location business isn’t already using a chatbot solution, it’s time to start! If your multi-location business already has one in place, good for you! This blog will provide tactics your business can leverage to improve its chatbot experience for consumers. 

 

 

One of the most significant benefits of chatbots is that they provide 24/7 support to your customers and allow you to capture leads at any time of day or night. Think of how many times a consumer could get home from work, sees your business on local social or through an ad, starts scrolling through your products, has a question, but then stops because there’s no way for them to get an immediate answer. With a chatbot solution, potential customers can get their questions answered and submit their contact information to get a response from an actual human during business hours. With chatbot and messaging solutions, consumers feel heard. Chatbots also save your marketing team time and effort that would otherwise be spent on answering tedious, frequently asked questions. This extra time allows your marketing team to strengthen other areas of your business’s localized marketing efforts. 

 

How to Incorporate Chatbots Into A Winning Localized Marketing Strategy

 

While it’s clear that chatbot solutions are non-negotiable, how can your multi-location business incorporate them into localized marketing efforts? 

1. Deploy Chatbots for Customer Support 

 

As mentioned in the previous section, chatbots can be leveraged as a customer support tool. Once your multi-location business chooses the right chatbot solution for its goals, you can then begin to program it. Look through the comments on social content, ratings & reviews, or utilize a social listening tool to find some of the most frequently asked questions about your business and its products and services. Once you understand what consumers care about most, you can ensure that your chatbot is programmed to answer those burning questions. 

 

2. Leverage Chatbots Across Platforms 

 

In order to get the most out of your chatbot solution, it’s best to find one that can be implemented across local search and social media platforms. Having a chatbot solution that not only can work on your local landing pages but also be implemented through Facebook Messenger, Google My Business (GMB), and SMS messaging is key. The more ways your chatbot solution can reach your target audience and provide support, the more leads you’ll capture. 

 

3. Utilize Chatbots for Lead Generation

 

When thinking about lead generation, it’s essential to consider how your chatbot solution will capture those leads. Most businesses input a form fill or two into the chatbot’s AI conversation so sales can follow up with the lead later. For instance, your chatbot solution could ask for the user’s name and email address at the beginning of a conversation in case you get disconnected. Similarly, some chatbot solutions provide the option for your multi-location business to incorporate a CTA or appointment booking, again allowing you to collect information about the user on the other end of the conversation.

 

4. Keep Your Chatbot Conversational 

 

While it might seem like it should go without saying, it’s also essential to find a chatbot solution that has flexibility. As a multi-location marketer, you want your chatbot solution to sound conversational while also maintaining your brand’s tone of voice. If your multi-location business doesn’t have the option to customize your chatbot based on your business’s specific needs, that’s something to keep in mind when choosing a chatbot solution for your business’s localized marketing efforts. The more personalized the chatbot seems, and the less a consumer feels like they’re talking to a robot, the better! 

 

Choosing the Right Chatbot Solution for Your Business 

 

While chatbots are an essential component of a successful localized marketing strategy, choosing the right chatbot solution for your multi-location business is no easy task. SOCi’s here to make it easier for you, though. SOCi SmartBot is the only chatbot solution explicitly built for multi-location marketers. SOCi SmartBot is the first of its kind. This Facebook, Google, and SMS Messaging chatbot delivers localized, proactive responses to commonly asked questions and can drive call-to-actions, including calls, website clicks, appointment setting, purchases, and more!

 

 

If you need to be convinced further, SOCi SmartBot also combines advanced machine learning and natural language processing to deliver a localized and conversational chatbot experience — across every location. Instantly deploy conversational chatbots across 1000s of local Facebook Messenger accounts, Google My Business accounts, or enable SMS text functionality and then embed it on other channels including local websites, email, and SMS to capture traffic from all over the web. What are you waiting for? It’s time to start crushing your localized marketing goals, and SOCi SmartBot is here to help! For more insight into how SOCi can give your business the tools it needs to dominate other areas of localized marketing, request a demo today!