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Imagine this: You’re a social media manager who needs to push out content on your Twitter account, fast. You ask yourself, “How can I possibly be creative and efficient at the same time?” You’re in luck — content curation is the answer.

What Is Content Curation?

Curating content is the opposite of creating content from scratch. In essence, the process of content curation is like finding needles in a haystack. Curating content involves sorting through the millions of articles, blogs and photos on the web, and then picking the most valuable pieces of information and organizing them in an easily accessible place. From there, you share the content with your audience.

While you can curate content yourself, luckily, there are tools online that can provide you with curated content. By tapping into the functions of these platforms, you won’t end up on the umpteenth page of Google, wasting time scrolling through pages of possible content until your fingers start to cramp. This ever-growing social media strategy recognizes the importance of social channels that aren’t just your own; content curation places an emphasis on discovering over creating. The best part? You’re saving plenty of time.

Content Curation Tips & Tools For Twitter

Social Media Rule of Thirds

Following a formula with content categories can help you save time knowing what to search for. Diverse content curation can add a lot for your social channels. Implementing the Rule of Thirds into your social media strategy is one way to accomplish this and a perfect way to understand the significance of variety.

Social Media Rule of Thirds

First, one-third of your social feeds should consist of promotional content, driving sales and generating profit. Another third of your feed should be composed of interactions with others, such as replies, comments and sharing user-generated content. Finally, the last third of your feed should focus on sharing outsider content, or curated content. By sharing curated content, you’re demonstrating to your audience that you are a leader in your industry, because you know who the thought influencers in your sphere are and are sharing their content. This builds your brand’s identity and your audience’s loyalty.

Set Up RSS Feeds

RSS is short for Really Simple Syndication or Rich Site Summary, RSS revolutionized the way that users interact with content online. This allows users to populate and subscribe to content from sources that they care about. RSS feeds are simple text files that are submitted to feed directories and will allow subscribers to see content within a very short time after it’s updated.

Want a simple way to view all your feeds through one interface? Content from RSS feeds can also be collected and viewed more easily by using a feed reader, or feed aggregator.

Twitter Lists

Twitter’s features make it easy to curate content. Is your Twitter timeline flooded with hundreds of tweets at a time? No worries — Twitter lists allow you to sort your followed accounts into categories of your choosing. Creating these mini feeds makes it easier to find what you’re looking for. You’ll never miss a tweet again. Take a look at REI’s curated lists for some inspiration:

Twitter List Example 1

Before you add Twitter accounts to your lists, don’t forget to verify that they are reliable sources with stellar content. This means checking for any spelling or grammar errors, too!


SOCi is a social media management platform built for enterprise businesses. With our proprietary scoring-algorithm, we’ve made it easier than ever for you to find meaningful content in one place. Our Content Center ranks posts on a scale of 1 to 10, showing you which social content is engaging and which is not. This means you don’t have to guess — our platform does the work for you by assigning a proven metric to posts.

SOCi Feature Example 1

SOCi is essentially a one-stop shop for curated content. Head to our News and Blogs, Pages or Places tabs and search a keyword (e.g., “apartment therapy”) to find some of the best posts on the web. Additionally, our social content specialists provide you with plenty of original and creative posts to choose from, in the library tab.

As with everything on social media, quality is key. Before publishing posts, make sure the content you curate is relevant to your demographic, brand image and more.

Need help with your social media channels? Schedule a demo with us and watch your page Likes skyrocket!

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