SOCi Achieves LinkedIn Compliance Partnership to Safeguard Social Interactions by Financial Institutions

 

The CoMarketing Cloud Enhances Social Compliance Tools, Reinforcing Commitment to Regulatory Excellence

 

SAN DIEGO — April 29, 2024 — SOCi Inc., the CoMarketing Cloud for multi-location enterprises, today announced its status as a LinkedIn Compliance Partner. SOCi is now a certified trusted technology partner that marketers can use to assist in keeping their LinkedIn interactions compliant in the highly regulated financial services industry.

 

As a LinkedIn Compliance Partner, SOCi has access to LinkedIn’s Compliance APIs, enabling customers to utilize certain compliance monitoring features. These features include the ability to archive and monitor LinkedIn posts created on the native network for instances where certain keywords and phrases trigger a violation of regulatory compliance policies or SOPs.. Customers will also be able to update LinkedIn profiles directly from the SOCi platform and append disclosure links. While SOCi’s product can assist in monitoring and identifying compliance issues, customers should supplement SOCi’s monitoring with their own compliance protocols and legal oversight to ensure adherence to regulatory standards in their respective industry.

 

“Being a LinkedIn Compliance Partner expands our users’ capabilities within a massive social sharing network that is crucial to digital marketing success,” said Richard Lumsden, SOCi. “Through this partnership, customers in regulated industries can benefit from SOCi’s assistance in facilitating policy adherence on local content distributed via LinkedIn. SOCi’s tools provide valuable support in this regard, and should be used in addition to ongoing monitoring, proactive compliance efforts, and legal oversight for complete protection against regulatory violations.”

 

“This collaboration is another milestone in SOCi’s journey towards empowering multi-location enterprises to achieve their marketing goals while keeping regulatory policies top of mind,” said Moza Anthony, Business Development Manager at LinkedIn.

 

This partnership with LinkedIn enhances SOCi’s social compliance tools and is just one benefit included in the upcoming release of SOCi Shield, a protective layer of the CoMarketing Cloud aimed at supporting local marketing efforts to align with regulatory standards and brand guidelines. While SOCi Shield is designed to assist users in their compliance efforts, it’s important to note that the ultimate responsibility for adhering to regulatory standards and brand guidelines rests with the users. SOCi Shield helps secure data and allows for archiving, but users must still actively engage in monitoring, implementing best practices, and ensuring alignment with relevant regulations and brand requirements.

 

To learn more about how SOCi empowers multi-location enterprises to leverage AI, drive efficiency, automate workflows, and maximize ROI, visit www.meetsoci.com/genius.

 

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About SOCi
SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. Through the use of best-in-class generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation, driving improved customer engagement and market leading results. To learn more about how SOCi can help fuel your localized marketing success, please visit us at www.meetsoci.com or message us at [email protected].