Driving Sales: Yesway’s Enhanced Customer Engagement Transformation with SOCi


Watch to hear how SOCi centralized marketing efforts of the quickly expanding convenience store brand, Yesway. SOCi is a comprehensive source of truth, enabling Yesway’s team to present the net value of their initiatives in a manner that resonates with marketers and improves sales. SOCi’s AI-driven capabilities provide Yesway’s team the leverage to scale operations and achieve their goals:


“That’s what it’s about for me. It’s driving more sales and having a better brand experience for our customers.” – Darrin Samaha, VP of Marketing at Yesway