Finding a solution in SOCi, Mutual of Omaha Mortgage initially thought the cost was appealing: centralizing different tools into one platform provided cost savings for the department. Mutual of Omaha partners with the SOCi platform to manage Ads PLUS, Listings Advanced, and Social. “We really felt SOCi was an expert in the digital marketing space and could be a good business partner. We trusted that SOCi would guide us through the onboarding process and put us on a plan for success out of the gate,” said Catherine Simoneaux, Vice President of Marketing at Mutual of Omaha Mortgage.
Mutual of Omaha’s goals with SOCi first centered on cleaning up branch and loan officers’ directory listings and having one system for content. “We had a lot of inconsistencies out there with our listings and needed one easy spot to clean up and scrub all of that information. We needed help ensuring all listings information was consistent across all platforms. We also want to continue to increase our social media presence and audiences, which is all work that SOCi will help us do,” noted Catherine.
Another goal was to streamline into one cohesive system for posting content. The team wanted to ensure all content can be reviewed by compliance, with one place to schedule and publish posts for the future. Having one platform that allows the team to segment content for loan officers’ localized marketing, especially as more people and businesses are brought on under the company, is very beneficial.