Lee’s Famous Recipe Chicken Proactively Manages Reputation With Surveys
SOCi Surveys is a better way for Lee’s Famous Recipe Chicken to deal with customer feedback. In a 30-day period alone, the restaurant has had 296 inbound web surveys across 127 locations.
Sokolik noted that Lee’s Vice President of Operations has begun sending out daily examples of customer survey feedback from stores to the entire company: “Since we’ve started doing that, we’ve seen more engagement. Franchisees get to hear more of the good, and the bad, from leadership. All of our multi-store operators are now using SOCi, which we see as a win.”
Since implementing SOCi surveys, Lee’s has seen a number of positive results, including:
- The ability to communicate with more customers.
- Increased response rate to customer feedback.
- Increased communication and engagement with customers.
- Reduced the amount of time it takes to respond to customer feedback.