As one of the largest retailer-owned cooperatives in the world, Ace Hardware is no stranger to the unique challenges of creating an effective multi-location marketing strategy. One goal with their investment in SOCi’s multi-location platform was to improve their processes for navigating local social media at scale.
On average, only 3% of a business’ followers will see their posts on social media. Posting frequently and leveraging social advertising is vital to getting in front of existing and prospective customers. While it’s easy to see the value of local social, Ace Hardware retail owners have a multitude of nonstop face-to-face interactions with their customers every day. Any marketing efforts needed to be extremely turn-key so they fit inside of their retail owner’s busy customer-focused schedules.
Ace and SOCi knew, securing a new technology was only part of the puzzle. If they were going to see the success they envisioned with their local social media, they needed local adoption. As a retailer with thousands of locations across the globe, efficiency was the name of the game.