How to Advertise Your Local Business on Bing
Bing is more than just a search engine. Thanks to an expanded presence in the local marketing space, Bing is now an important tool for local businesses that want to reach more customers and advertise online.
Bing has a long history in the local advertising space. It’s now the world’s third largest search engine, after just Google and YouTube. In 2013, the company changed the name of the Bing Business Portal to Bing Places for Business. Despite the name change, most of the core features that made Bing popular with local businesses remain the same. Bing Places for Business is still an effective place to connect with local consumers and build your online reputation.
To begin your journey advertising your local business on Bing, start by claiming your listing. With a Bing Places for Business listing, you can make sure customers are finding the right information about your business when they search online. Bing’s business information is used to populate hundreds of online business directories and listings websites. Business listings on Bing Places for Business are also included as part of Bing’s local search results, so millions of online searchers will see the information you’ve entered when they search for businesses like your own.
Once your business profile is claimed and set up on Bing, you may want to start posting online ads and engaging with local customers with features like call extensions and location extensions. Local advertising on Bing can work with any budget, since you only pay when customers click on your ads and visit your website.
If you are interested in advertising your multi-location business on Bing, you will need to work with a company like SOCi to use the Bing Places API.