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Google Attributes


Adding Attributes to your Google Business Profile (formerly Google My Business) helps the search engine give web searchers the information they’re looking for. It will also help optimize your local listings with the keywords and search terms that are most relevant to your business and the products or services you sell.


Broadly speaking, Attributes let customers see what a business has to offer, like whether a coffee shop has WiFi or a bar has outdoor seating. Adding relevant Attributes to a Business Profile on Google helps local listings stand out and makes it easier for people to find your business through search.


Certain Attributes can be added and edited directly by the business owner. Other Attributes, which Google refers to as “subjective Attributes,” are based on the opinions of Google users who have visited your business and left reviews on the platform.


As a bonus, adding Attributes to a Google Business Profile increases the chances that your business will show up in local searches. For example, when someone searches for something specific like “coffee shops with Wi-Fi.” Google uses the information in Attributes to determine which listings to display.


Common Google Attributes:


The specific Attributes that are available to a business depends on that business’s category. As such, Google determines the Attributes that are available to select in an individual Business Profile. Not all businesses will have the same Attributes to select from.


When you edit your business information on the Business Profile Manager dashboard (formerly Google My Business dashboard), you’ll be able to see which Attributes, including identity attributes, you have the ability to configure.



Some examples of common attributes include:


  • Outdoor seating
  • Wi-Fi
  • Women-led
  • LGBTQ+ friendly
  • Wheelchair-accessible entrance
  • Wheelchair-accessible restroom
  • Dining options (breakfast, brunch, dinner, etc.)
  • Catering
  • Air Conditioning
  • Family-friendly/Welcomes families


How to Add or Edit Attributes


To add or edit your Google attributes, follow these steps:


Step 1: Sign into your Google Business Profile management dashboard.


Step 2: Open the location you would like to manage.


Step 3: Click the “Edit business” icon


Step 4: Scroll down or click the “More” tab. Then, scroll through all the attributes that are enabled for your business. You can add or remove them. 


Step 5: When you’re finished adding attributes, click “Apply.”


The attributes you have selected should be visible to customers who search for your business on Google Search and Maps. For more information about adding and editing attributes, visit Google Business Profile.


If you’re managing attributes for multiple locations, our listings management service can help.


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