With millions of brands and companies on social media, it’s easy to get lost in the mix. Whether you’re a one-person show or a large company, standing out from the rest is not an easy task. For some perspective; 95 million photos and videos are posted to Instagram in a day, 500 million tweets are sent in one day and 1.09 billion users are on Facebook daily.
With these facts in mind, one of the first steps to standing out on social media is posting at the right time, take a quick look at our infographic if you missed it!
If you made it this far in the blog, keep reading to learn more ways to stand out on social media.
7 Ways to Engage and Attract on Social Networks
1. Create a Relationship With Your Audience
Having a million followers is great, but how many of them are really engaging with you? Understanding your target market and finding that niche is one of the most important rules when it comes to social media. Start by studying what their interests and habits are and then move toward creating a connection. Engage with your audience by asking them questions. Asking for their feedback shows that you care about their thoughts. It also helps you build trust with your audience. Pay attention to their comments and reviews as they hold the key to your success. Most people expect companies to reply to their reviews in under 24 hours, so be sure to reply promptly!
2.Tell a Story
Be mindful of the content you are posting and know that it has the ability to influence others. Be a quality resource for your audience. It doesn’t matter what kind of business you’re in. Want to catch someone’s attention? Get noticed by posting visually stimulating photos and gripping content that will make an audience member stick to your page.
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” [Source]
On another note: If you have a company blog, promote it! Utilizing social media is a great way to share your knowledge and find like-minded people.
3.Ride the Current Trend Wave
Your fans are talking about pop culture on social media. Which means you should be too. Stay on top of the latest trends, hashtags, memes, and events and craft content around them to stay relatable. Here are a few ways to do so:
- Recognize holidays and hashtags that are trending. You want to be relevant to your audience and their interests.
- See what competitors in your field are doing and if what they’re doing works.
- Read up on blogs and articles to keep you up to date with your industry’s trends, such as property management and franchise blogs.
4.Show Your Personality
Ultimately, the best way to stand out on social media is to be yourself. Corny, I know–but your audience can tell when something isn’t genuine or authentic. Create a persona or a voice that you want to portray to your audience. This is an essential part of your online brand identity.
5. Consistency is Key
Create a content calendar of what you will be posting throughout the month. This will help you look at your strategy as a whole and help you stay organized. Stay at the top of everyone’s timelines with the help of your content schedule. This should also include establishing a consistent brand throughout your profiles. Stick with the same color scheme, format, and overall look and feel. You want people to recognize that it’s your brand or company.
6. Look at Your Metrics
Metrics can be used as a guide to determine if the goals you are setting are attainable with the strategy you have. Analytics have the ability to show you areas of growth or opportunity in your social campaign. These include:
- Follower count
- Posting times
- Organic/paid reach
- Content performance
7. Don’t Forget to Have Fun
It doesn’t hurt to try new things when it comes to social media. As a matter of fact, trying something new could result in new followers, high levels of engagement, and more sales. Make sure to have some fun and don’t take it too seriously. Think outside the box, test new content ideas, and try new ways to reach your audience.
Social media is a vast and ever-changing world. The best part about it is we get to be a part of its growth. Want to learn more about what SOCi has to offer and how we can help you stand out on social media? Drop us a line to sign up for a demo, today!